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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll. As for the colour palette, Athletics channelled a diverse array of tones – modernist aesthetics inspired by fashion and skincare, film culture and research consultancies.

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How To Improve Your Photography Brand to Get More Clients

Just Creative

And there are many reasons why many of them are losing a steady client base. Not only will the client look at their portfolio, but also require that photographers have some form of guarantee for their work. Attract new clients. A stable brand usually gets the most clients. What is Branding for Photography Businesses?

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Inspiring creative women to follow in 2022

Creative Boom

Her clients include global brands like Google, Twitter, Visa, and Microsoft and nonprofit organisations providing life-advancing support to vulnerable communities throughout the United States. Clients include IBM, World Community Grid and Tata Consultancy Services. Charlotte Adorjan. Olivia Christian. Nicole Cousins.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity. The W of the new logo captures one of Wolff Olins' core pillars: enjoy the ride – inside the business as a team and externally with its clients. "It

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20 best illustration agents in the UK, and the awesome illustrators they represent

Creative Boom

Looking for more money, better commissions, better clients and generally more respect as an illustrator? And even if you are, do you really have the time to be finding the right clients, negotiate your fees and draw up contracts? They work with clients in spheres ranging from advertising and brands to fashion and retail.

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Michael Wolff on his 'first and only' biography, delving deep into six decades of iconic branding

Creative Boom

Hence why, the co-founder of pioneering brand consultancy Wolff Olins has called his "first and only" biography Leap Before You Look: The Zen of Branding. Music, record covers, fashion, interiors, architecture, food, brand, and advertising were all cross-referencing each other. I just waited for concepts to arrive.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.