Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 71

Brand Branding Arts and Crafts Digital 71

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Trend 2: Brand sprints Ultimately, Mark is hoping the design subscription trend will fade in 2024.

Graphic Design 524

Graphic Design Graphic Brand Branding 524

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Brand Branding Production Marketing 92

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

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Brand Branding Marketing Marketing 85

Canny

OCTOBER 31, 2023

If you’re looking for effective sweets branding, then you’ve come to the right place. Branding for this type of product needs to capture the attention of consumers and give them a reason to pick it up off a very crowded shelf. There’s quite literally hundreds of sweets brands, all competing for the same customers.

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Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

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Brand Branding Marketing Marketing 76

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

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Brand Branding Sports Theme 148

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand. Let's get started!

Brand 72

Brand Branding Arts and Crafts Graphic 72

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

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Brand Branding Marketing Marketing 127

Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

Marketing 85

Marketing Marketing Brand Branding 85

Inkbot Design

AUGUST 23, 2023

Top 10 Luxury Logos that Redefine Branding In today's fast-paced, hyper-connected world, a brand's logo is its most iconic visual signature. For luxury brands , in particular, the logo transcends a mere symbol – it becomes an artistic statement that encapsulates the ethos of exclusivity, prestige, and refined taste.

Brand 84

Brand Branding Arts and Crafts Fashion 84

Creative Boom

OCTOBER 15, 2023

(And by extension, no traditional retailer or manufacturer it's not putting out of business.) byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store. The tech giant has just launched an advertising campaign in London to promote it.

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Agency Manufacturing Media Digital 348

Creative Boom

JULY 20, 2023

DNCO's new branding for a maker space in North London celebrates 'the love of making' to ready the development for future expansion and attract more maker-entrepreneurs. The brief DNCO's brief was to create a brand that preserves the tradition of making while injecting new interest and energy into the creative maker space.

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Inkbot Design

OCTOBER 27, 2023

First Impressions: Creating Positive Branding from the Start The first contact between a brand and a potential customer is like a first date – awkward, exciting, and full of potential. When it comes to branding, nailing that first impression is everything. A misunderstanding is difficult to undo.

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Brand Branding Media Advertising 95

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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The Branding Journal

JUNE 10, 2022

What makes a brand exceptional and worthy of our decision? Well, the ongoing success of a brand can very often rest on the values at its heart and how authentically they are expressed and communicated in the marketplace. We also included a few examples of brand values from big companies to help you find those unique to your brand.

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Inkbot Design

JULY 15, 2023

Top 10 Clothing Brand Logos for Designer Inspiration If there's one thing that can instantly grab our attention and make a lasting impression, it's a well-crafted logo. Whether the sleek curves of Nike's iconic swoosh or the bold simplicity of Adidas' three stripes, clothing brand logos can instantly communicate a brand's identity.

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Brand Branding Inspiration Fashion 78

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

Marketing 72

Marketing Marketing Brand Branding 72

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. Especially with branding projects, where the deliverables are clear cut and defined from the get go, it’s vital to be clear on what you’re doing and how you’re doing it. Brand Guidelines / Brand Book / Brand Manual.

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Brand Branding Production Fonts 147

Design You Trust

JUNE 22, 2022

Opel is a German automobile manufacturer which was owned by the American automaker General Motors from 1929 until 2017 and the PSA Group, a predecessor of Stellantis, from 2017 until 2021. Opel vehicles are sold in the United Kingdom under the Vauxhall brand. h/t: vintag.es. Opel is still headquartered in Rüsselsheim am Main.

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Advertising Advertising Manufacturing Brand 97

Inkbot Design

OCTOBER 18, 2022

How to Create a Brand Message That Resonates With Your Audience. A brand message is a specific set of words that identifies the brand as different from other brands in the same market. To create a message that resonates with your audience, start by asking yourself three questions: What do I want my brand to communicate?

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Brand Branding Production Marketing 141

Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

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Brand Branding Arts and Crafts Client 71

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. Do you want to become a creative brand designer?

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Brand Branding Graphic Design Graphic 72

Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? Well, you've come to the right place because, in this article, we're diving headfirst into the captivating world of irresistible brand positioning !

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Brand Branding Arts and Crafts Marketing 83

Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

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Brand Branding Arts and Crafts Media 70

UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

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Brand Branding Agency Presentation 97

Creative Review

JANUARY 27, 2021

Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand. In other words, a brand is not what you say it is. .” All images: © Nike, Inc.

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Brand Branding Sports Advertising 138

Creative Review

JULY 20, 2020

As Europe’s lockdowns start to ease, it’s time for brands to review their approach to advertising and marketing, and consider the environmental impact of their creative campaigns. Present-day consumers demand sustainability and want to engage with brands that live up to their environmental promises and policies.

Brand 65

Brand Branding Advertising Advertising 65

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message. How do brands work?

Marketing 91

Marketing Marketing Brand Branding 91

Inkbot Design

JANUARY 12, 2023

Brand Authenticity: How to Build Trust with Customers. Brand authenticity is recognising the brand's actual values and qualities. The best way to understand this is to think of the brands themselves. How would it feel to have your brand resonate with your customers more deeply? What is Brand Authenticity?

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Brand Branding Production Manufacturing 72

Inkbot Design

MAY 24, 2022

Why Your Brand Name Matters More Than Ever. “Branding isn't about making your name or logo look good; it's about meaning something.” ” A brand is an organisation's most valuable asset. Brands today have a choice. The Brand Name You Choose Is Important. The Brand Name You Choose Is Important.

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Brand Branding Marketing Marketing 89

Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

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Brand Branding Media Arts and Crafts 59

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

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Brand Branding Manufacturing Fashion 114

Inkbot Design

MAY 23, 2022

Top 12 Tips for Boosting Brand Recognition. If you're one of those people, you probably need to know these tips for boosting brand recognition. In today's world, brand recognition is no longer enough. They are aware of the products and services being offered and know which brands are reputable and which ones are not.

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