Just Creative

JULY 15, 2020

Branding, Brand, & Brand Identity all play a part in you recognizing the logo. Because of the confusion, we wanted to take a deeper dive and define what exactly is the difference between Brand, Branding & Brand Identity. What Brand, Branding & Brand Identity are not.

Brand 271

Brand Branding Production Client 271

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 82

Brand Branding Arts and Crafts Architecture 82

Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. It can communicate messages, establish brand identity , captivate audiences, and enhance user experience. Typography is crucial in creating brand recognition (i.e.,

Advertising 82

Advertising Advertising Typography Fonts 82

Inkbot Design

NOVEMBER 14, 2023

Startup Branding Tips: How to Build an Unforgettable Brand Starting a new business is exhilarating. But without proper branding, your startup risks fading into obscurity. Developing an effective brand is essential for distinguishing yourself, attracting loyal customers, and competing against established companies.

Brand 90

Brand Branding Marketing Marketing 90

Inkbot Design

JANUARY 8, 2024

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

Advertising 79

Advertising Advertising Digital Entertainment 79

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This comprehensive guide examines the key reasons.

Advertising 96

Advertising Advertising Brand Branding 96

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 69

Marketing Marketing Brand Branding 69

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 129

Brand Branding Advertising Advertising 129

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 93

Brand Branding Arts and Crafts Marketing 93

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 124

Brand Branding Marketing Marketing 124

Inkbot Design

MARCH 20, 2023

Digital Advertising: Boosting Your Online Presence Technological advances have dramatically changed the business landscape, revolutionising advertising, a critical aspect of business operations. Digital advertising offers excellent potential for improving your online presence and connecting with your target audience.

Advertising 122

Advertising Advertising Digital Marketing 122

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 79

Digital Brand Branding Media 79

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Videos also prompt more shares and comments.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 86

Brand Branding Marketing Marketing 86

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Those little stickered surfaces become miniature brand monuments!

Brand 81

Brand Branding Print Marketing 81

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Moo

APRIL 22, 2024

There’s a general feeling of weariness with the constant online brand bombardment. It’s no wonder a handful of trailblazer brands are saying ‘see ya’ to socials and embracing a more analog approach. It’s no wonder a handful of trailblazer brands are saying ‘see ya’ to socials and embracing a more analog approach.

Brand 52

Brand Branding Media Marketing 52

Abduzeedo

MARCH 11, 2024

Unique Branding and Visual Identity for Donut Shop Design abduzeedo 0311—24 Explore the unique branding and visual identity created for Donut Shop by TwoPoints.Net, showcasing innovative design and typography. This approach not only simplifies branding but also enriches the firm’s storytelling capability.

Brand 83

Brand Branding Arts and Crafts Fonts 83

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 92

Brand Branding Media Marketing 92

Inkbot Design

APRIL 25, 2024

Brand Consistency and Web Design: The Key to Online Success We inhabit a universe that is highly concerned with first impressions. Ensure your brand is consistent throughout every aspect of its web presence. Ensure your brand is consistent throughout every aspect of its web presence. What Is Brand Consistency?

Web Design 52

Web Design Web Design Brand Branding 52

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 71

Brand Branding Arts and Crafts Digital 71

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

Advertising 73

Advertising Advertising Agency Marketing 73

Inkbot Design

SEPTEMBER 23, 2022

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Through emotional branding, you are making your products relatable and connecting your clients with your service. What is Emotional Branding?

Brand 128

Brand Branding Arts and Crafts Production 128

Inkbot Design

DECEMBER 6, 2023

20+ Tips for Developing Your Branding Building an effective brand that resonates with your target audience is vital for any business looking to grow. However, crafting an authentic, memorable brand identity that converts potential customers into long-term advocates requires strategy and effort. What brands do they currently buy?

Brand 78

Brand Branding Marketing Marketing 78

We And The Color

OCTOBER 21, 2022

Omnicom-owned Doremus+Co has been around for over one hundred years and has always taken a unique approach to advertising. San Fransisco-based Play Studio was commissioned to work on a new brand identity for Doremus. Below you can see a few images of the branding project. Doremus Branding by Play Studio.

Brand 145

Brand Branding Graphic Design Advertising 145

Inkbot Design

OCTOBER 18, 2023

Creative Branding is the Secret to Winning Business Crеativе branding goеs beyond convеntional markеting stratеgiеs. It's about infusing innovation into еvеry aspect of your business to еstablish a distinct and mеmorablе brand identity. Crеativе branding isn't just important; it's indispеnsablе for modern businеssеs.

Brand 99

Brand Branding Arts and Crafts Marketing 99

Inkbot Design

DECEMBER 28, 2023

Startup Brand Identity: Creating a Memorable Impression Starting a new business venture is thrilling. You also need a thoughtful brand identity that sets you apart from competitors and forges lasting bonds with customers. Defining your startup's brand is all about making connections. What Exactly Is Brand Identity?

Brand 78

Brand Branding Theme Production 78

Inkbot Design

OCTOBER 19, 2023

Brand Continuity: Establishing a Strong Connection Brand continuity is crucial in establishing a solid brand image and connection with the audience. It refers to consistently using branding elements across all materials and a business's marketing efforts. Let's explore the benefits of brand continuity in more detail.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 76

Brand Branding Marketing Marketing 76

Inkbot Design

JUNE 8, 2022

Creating Brand Identity : How to Develop your Brand. Branding is the process of developing a consistent image for your company that customers will recognise. An essential part of creating brand identity is consistency. 1 – Identify your brand's purpose. Create the Brand Promise.

Brand 141

Brand Branding Marketing Marketing 141

Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 139

Brand Branding Publication Publishing 139

The Branding Journal

JUNE 5, 2023

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

Brand 52

Brand Branding Agency Advertising 52

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 114

Advertising Advertising Marketing Marketing 114

Inkbot Design

OCTOBER 6, 2023

Brand Audit Tools: Assessing and Improving Your Brand A well-established and competitive brand is crucial for success in today's business world. Yet, it is vital to assess your brand’s performance regularly if you want it to reach your target audience effectively and engage with them. What exactly is a ‘brand audit’?

Brand 78

Brand Branding Media Marketing 78

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 76

Brand Branding Production Marketing 76