Creative Boom

FEBRUARY 10, 2025

Stories of brands using AI in their latest campaign have become a daily occurrence. Of course, I'm not naive enough to believe AI is going to disappear one day, but as a professional in the industry working in editorial and advertising mostly, I haven't yet come across a situation where I've lost out to a job from AI." "I

Illustration 350

Illustration Illustrator Arts and Crafts Freelance 350

Creative Boom

JULY 22, 2024

In its summer campaign created by Wieden+Kennedy, Nike reminds us there can only be one winner and redefines what it means to have that determined winning mindset. Interestingly, the insights for this campaign came directly from Nike's athletes. What does it mean for an athlete to achieve the top spot?

Sports 469

Sports Inspiration Advertising Advertising 469

Graphic Design Junction

NOVEMBER 28, 2024

This year’s collection offers a range of free fonts tailored for every designer’s needs—whether you’re creating festive Christmas designs, sleek advertising posters, bold logos, or compact, impactful layouts with condensed fonts. Often used in branding, advertising, and artistic works, creative fonts capture attention and evoke emotion.

Fonts 246

Fonts Graphic Design Graphic Arts and Crafts 246

Creative Boom

DECEMBER 11, 2023

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. For Life", an 85th anniversary campaign for the iconic luxury retailer. The video was a centrepiece of the campaign. Just ask Guinness, which manages to project both authenticity from its grand age and a sense of contemporary cool.

Sports 494

Sports Client Photography Digital 494

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years.

Branding 452

Branding Brand Fonts Advertising 452

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. So we were intrigued to see that LG Electronics' latest campaign takes a defiantly optimistic tack. We explore how Wolff Olins partnered with LG to help them visually convey their message that 'Life's Good'.

Branding 477

Branding Brand Digital Advertising 477

Creative Boom

FEBRUARY 15, 2024

If you hear the words 'Go Compare', you'll undoubtedly summon the image of Gio Compario, the infamous mascot played by Welsh singer Wynne Evans, who, since August 2009, has starred in an advertising campaign for the UK insurance comparison website Go.Compare. It's also been designed to be instantly campaign-ready, iconic and scalable.

Illustration 519

Illustration Illustrator Brand Branding 519

Creative Boom

APRIL 26, 2023

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 545

Brand Branding Advertising Advertising 545

Creative Boom

DECEMBER 19, 2023

Read on to discover the thinking behind the campaign. Creative agency Droga5 London , part of Accenture Song, won Royal Enfield's global advertising business this summer. In this first campaign for the brand, they worked with Royal Enfield to launch a new motorcycle, the Himalayan.

Branding 460

Branding Brand Sports Advertising 460

Creative Boom

NOVEMBER 3, 2024

Typography, advertising and photography When it came to the brand typography, Tomato Grotesk was chosen because it is modern, simple, and geometric while having a touch of quirk and flair. To launch the new brand identity, Mucho created a campaign titled 'Go.

Brand 461

Brand Branding Manufacturing Travel 461

Creative Boom

JULY 15, 2024

A new ad campaign crafted by London agency Don't Panic highlights the issue in the wake of the general election. Hard to ignore A certified B-Corp, Don't Panic is a strategy and creative agency in London specialising in creative marketing and advertising campaigns that inspire action. Sixteen years is a long time.

Media 460

Media Agency Travel Advertising 460

Designer Daily

AUGUST 25, 2023

In the age of information, it is paradoxically harder to get your message across, as the advertising “targets” are totally overwhelmed by images thrown at them everywhere: smartphones, billboards, TV, radio,… The world has become a constant stream of information, carefully mixing genuine information with advertising.

Advertising 359

Advertising Advertising Inspiration Illustration 359

Creative Boom

OCTOBER 1, 2023

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 451

Marketing Marketing Advertising Advertising 451

Creative Boom

JUNE 11, 2024

A new pro-bono OOH campaign by the Big Apple agency aims to inspire new donors to support Brooklyn's change-making nonprofits. Last October, we revealed how Mother New York had created a new name, visual identity and advertising for the Brooklyn Community Foundation , an organisation committed to equity, justice and change in the borough.

Banners 440

Banners Education Advertising Advertising 440

Creative Boom

APRIL 21, 2024

The famous wordmark is distorted and destroyed in an eye-grabbed new ad campaign led by WPP Open X. So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. That all might seem like a lot of extra effort.

Advertising 461

Advertising Advertising Digital Branding 461

Designer Daily

APRIL 15, 2025

Graphic design is critically imperative for most successful marketing campaigns. How can you tell if your graphic design isnt sufficient to support your campaign? For example, do you notice that competitor advertisements are enviably superior to yours in some way? And what can you do about it? Competitive pressure.

Graphic Design 196

Graphic Design Graphic Inspiration Consulting 196

Creative Boom

OCTOBER 15, 2023

The tech giant has just launched an advertising campaign in London to promote it. And while we're not jazzed about the effect the service itself may have on local traders, the campaign itself is absolute genius. The brand campaign cleverly uses smile-shaped food to echo the iconic Amazon smile. Food too, who knew?'.

Agency 475

Agency Manufacturing Media Digital 475

Graphic Design Junction

JANUARY 5, 2025

From marketing campaigns to website designs, these photos are becoming indispensable in the creative realm. Applications of AI-Generated Photos AI-generated photos are revolutionizing various industries, including: Marketing and Advertising: Eye-catching visuals that enhance campaign effectiveness.

Digital 246

Digital Education Photography Color Schemes 246

Creative Boom

FEBRUARY 17, 2025

While he still takes on editorial commissions, his portfolio is now much more diverse and includes advertising campaigns, festival visual identities, and, most excitingly, collaborations with friends. His client base has also evolved significantly, as he was mainly working in editorial illustration when he started out.

Illustration 337

Illustration Illustrator Freelance Freelance 337

Creative Boom

OCTOBER 31, 2023

He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As

Freelance 456

Freelance Freelance Graphic Design Graphic 456

Creative Boom

OCTOBER 7, 2024

The British bank unveils a massive multi-channel campaign, led by adam&eveDDB, to launch its spruced-up mobile app and updated brand identity by Wolff Olins. Today, the UK's biggest retail and commercial bank kicks off its most ambitious multi-channel campaign yet. But this isn't just any old campaign. That's just the start.

Brand 367

Brand Branding Media Advertising 367

Creative Boom

FEBRUARY 9, 2022

But for the irresistible crisp's new brand positioning, Pringles has worked with London-based advertising agency Grey to create a new campaign that will blow your mind. Titled 'Mind Popping', the brand refresh kicks off this week across TV, VOD, online video, social media and out of home advertising.

Advertising 444

Advertising Advertising Agency Brand 444

Creative Boom

MAY 17, 2023

Even though billboards are massive, they don't always grab people's attention the way advertisers hope for. It was part of a campaign by the charity GambleAware to reduce the stigma of gambling harms. The campaign is backed by the Football Supporters Association (FSA) and the Arsenal Supporters Trust.

Sports 536

Sports Advertising Advertising Agency 536

Creative Boom

MAY 18, 2022

One such star of the campaign is Simone Magill, a Northern Ireland football player. Working with these elite athletes to achieve that goal was a privilege for such an important campaign.". It's great to feature alongside such extraordinary, inspirational female athletes who certainly know their place," she says.

Sports 502

Sports Advertising Advertising Agency 502

Creative Boom

MARCH 7, 2022

Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet. They were also part of the team that created a campaign for The Zimbabwean newspaper, which received over 50 awards, including a D&AD Black Pencil, a Cannes Lions Grand Prix and two Grand Clios.

Inspiration 506

Inspiration Arts and Crafts Graphic Design Agency 506

Creative Boom

MARCH 6, 2023

Fast food chains seem to be going through something of an advertising renaissance. Only recently have we seen McDonald's shake up its marketing with a cliche-defying campaign that didn't feature its signature meals. And now Nando's is getting in on the action with the launch of its new branding platform: This Must Be The Place. "The

Branding 481

Branding Brand Advertising Advertising 481

Creative Boom

SEPTEMBER 24, 2024

The campaign 'Life is what you bake it' combines TV, OOH and new packaging to promote the generational joy of home cooking. That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising.

Inspiration 434

Inspiration Brand Branding Packaging Design 434

Creative Boom

MARCH 27, 2025

Mini Cheddars is back with another delightfully daft campaign, and this time, it's careening down a hill. Titled Cheese Rolling, the animated campaign centres on a fictional race through the charmingly chaotic Cheddar Town, led by a cast of cheese-fanatic characters with personalities as strong as the cheddar they adore.

Animation 195

Animation Digital Branding Brand 195

Designer Daily

AUGUST 25, 2024

The Leftloft agency collaborated with artist Gio Pastori to create a vibrant collage campaign that transformed design into a unique language. The communication campaign, titled “Do You Speak Design?” ” , emphasized the need to organize furniture taxonomies through an encyclopedic and almost educational approach.

Banners 265

Banners Agency Advertising Advertising 265

Creative Boom

DECEMBER 3, 2023

Olly is a brand of probiotics for your vagina, and a campaign led by &Walsh is celebrating it, loud and proud. &Walsh worked on the 2023 Big Vagina Energy campaign featuring OLLY's premium line of women's wellness products. Admittedly, some older people still decry the day that tampon advertising was allowed on television.

Production 469

Production Branding Brand Advertising 469

Creative Boom

DECEMBER 17, 2023

I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. As part of the rebrand, a new series of illustrations has been introduced to Creative Boom to advertise our podcast and newsletter. Can we aim to get something live before 2024?

Magazine 542

Magazine Advertising Advertising Illustration 542

Graphic Design Junction

AUGUST 31, 2023

It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. To decode the secrets behind these triumphant digital marketing campaigns, let’s delve into each key aspect, complete with examples, insightful quotes, and relevant images.

Marketing 327

Marketing Marketing Digital Media 327

Creative Boom

JUNE 10, 2024

The iconic ad agency brings the heat, drawing on unusual research in its Just Vote campaign for July's UK election. And so it's fascinating to see Saatchi & Saatchi debut a non-partisan campaign to drive young voters to the polls. In case you haven't heard, the UK has an election this year. In that, we're not exceptional.

Media 463

Media Advertising Advertising Agency 463

Creative Boom

MARCH 4, 2024

Dropbox rival Air devised a hilarious way to advertise their tool in New York City. We delve into the campaign and explore why using Air to streamline your assets is a smart move. As intended, this campaign really caught our attention, and we were keen to chat with Air about how they put it together. We called it Silicon Gables."

Banners 494

Banners Digital Production Advertising 494

Creative Boom

SEPTEMBER 19, 2023

For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' Brand equities include brand colour, primary typography, and other elements, including photography style, advertising layouts, brand guidelines, and brand visual personality.

Brand 477

Brand Branding Packaging Design Advertising 477

Creative Boom

SEPTEMBER 24, 2023

The artists on their books have been honoured with over 840 awards for excellence, aided several advertising clients in setting sales records, and helped publishers sell millions of books. Illozoo Illozoo is a contemporary illustration agency representing both emerging and veteran illustrators from around the world.

Artist 502

Artist Illustration Illustrator Arts and Crafts 502

Creative Boom

JANUARY 3, 2024

The identity we developed has no fixed messaging but instead presents a suggestive visual aesthetic based on the movement of tides that was used to support diverse messaging at different stages of the campaign." This dynamic concept was reflected across various mediums, from digital and social media to print and outdoor advertising.

Art 522

Art Gallery Publication Typography 522