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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? The mascots do heavy lifting," says Philip.

Brand 345
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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

And they turned to local creative website agency People People to define and create a memorable brand and visual identity. In researching for the project, the team did a deep dive into the archives of retro athletic club branding, from tennis to golf to polo, and found it a treasure trove of inspiration. It's pickleball, after all."

Brand 449
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40+ Modern Logo Badge Designs to Spark Your Creativity

Graphic Design Junction

In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. This logo design is both easy to use and ideal for creative professionals seeking a sleek, outdoor-inspired aesthetic. Our carefully curated collection of 40+ modern logo badge designs is here to inspire and excite.

Vectors 252
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McDonald's celebrates 50 years by remembering its treasured birthday parties

Creative Boom

It kicks off today with a 60-second spot filmed in the Woolwich McDonald's restaurant in London, making it another brand to follow Premier Inn's lead in using one of its own spots as the primary film location. It ends with a montage of restaurants from the past 50 years, inviting all of us to celebrate this special milestone.

Print 483
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Citrus brand Jaffa ripens its identity with Earthling Studio

Creative Boom

Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence.

Brand 540
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.

Brand 538
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BBC unlocks iconic design archive with new platform, BBC Playback

Creative Boom

Today, the BBC has unlocked a treasure trove of nostalgia for fans of its iconic television and radio shows, launching a brand-new platform that celebrates its rich graphic design history. But hey, to some of us, it brings back happy memories. If you were someone born after 2000, you would never have seen or heard of Ceefax.