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Dharmic decentralization: what can we learn from jellyfish, fungi, and Will Smith?

UX Collective

These isolated improvements are known as "local optima" (or, in traditional manufacturing contexts, "local efficiencies"). This is the vital point about local optima in complex systems that many miss: local optima are not just suboptimal, as in "not as good as they could be."

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Tony Spaeth, corporate identity pioneer, 1934–2021

Logo Design Love

In addition, Tony reorganised the firm’s naming capability, which during his time produced such names as Navistar, Optima, Signet, Trinova, Ecolab, and (Ford) Explorer. He served as the firm’s marketing director and as a consulting principal, supervising such client engagements as Pfizer and American Express.

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The 50 Best Fonts for Logos in 2021

Design Wizard

Optima Roman – Aston Martin. The Optima Roman typeface is a classy font that has been a staple of Aston Martin’s branding since 2003. Optima Roman is one of the best fonts that hope to express prestige, uniqueness and elegance.

Fonts 148
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Reviewed: New Logo and Identity for Rangers Football Club by See Saw Creative

Under Consideration / Brand

The old logo -- last updated 29 years ago -- was a pretty big mess once you stopped and looked at it in detail, from the vertically squished and awfully spaced/kerned Optima going around the crest to the tightness of the blobby lion inside the ball to the contrast-less color combination. Color variations.

Banners 141
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10 Free Google Font Alternatives to Popular Fonts

Shillington

Alternative to: Optima. A modern slab serif font based on Typotheque’s own Tesla. Its smooth curves and true italics combine to evoke a sophisticated version of an industrial look, with a friendly approachability nonetheless. This award-winning typeface was created by Ukrainian designer Andrij Shevchenko.

Fonts 97
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The Aston Martin Logo Design and Brand History

Inkbot Design

Font The Aston Martin logo features a simple, uncluttered Optima STD Roman font that adds a touch of modernity to the logo while maintaining a timeless appeal. Optima STD Roman used in the Aston Martin logo is carefully selected to complement the overall design of the logo.

Brand 98
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Reviewed: New Logo and Identity for Media Design School by SomeOne

Under Consideration / Brand

The applications make good use of the sparks, appearing large and bold in most layouts and paired with the always good-looking (but perhaps now over-used) Px Grotesk from Optima -- together they certainly achieve digital-ness. In the applications (and on their website ) you can also see a single-color version of the spark for the logo and.

Media 63