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Why the Jaguar rebrand is a total disaster

Designer Daily

#Jaguar pic.twitter.com/BfVhc3l09B — Jaguar (@Jaguar) November 19, 2024 At this point, you must all have seen the Jaguar latest video, as it went viral on almost every social media platform. The car brand went for something totally different from their usual ads, as you can see in the embedded video above.

Brand 417
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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches.

Media 474
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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.

Branding 345
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Food illustrator Tom Hovey talks Bake Off, Bristol and building a creative community

Creative Boom

While Scarfe is known for his work as an editorial cartoonist for The Sunday Times and illustrator for The New Yorker, and Steadman is renowned for his satirical political cartoons and social caricatures, Hovey found it difficult to find his own voice in that space. In the last couple of years, the movement of social media has changed.

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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Social media has been a major factor in this shift," he argues.

Media 485
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Studio zur Strassen gives fantasy football brand Kickbase a leg up

Creative Boom

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. The brief With two million users, Kickbase is Germany's biggest fantasy football manager.

Brand 538
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The introvert's guide to creating video content: how to thrive on social media

Creative Boom

Image licensed via Shutterstock Your introversion isn't a barrier to making social video; it's actually an asset. And those of us who shrink from the notion of pressing the flesh and networking in public have found that we can achieve similar results on social media behind the safety of our own keyboards.

Media 487