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New book highlights how much graphic designers can learn from the small ads of yesteryear

Creative Boom

Hamish Smyth discusses the making of the book Classified: Local Ads from America's Small Towns and why it's a must-read for designers in 2023. Now, they're returning to their publishing roots with their latest book, Classified: Local Ads from America's Small Towns. We chatted to Standards Manual founder Hamish Smyth to find out more.

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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

The owners hope to advertise the launch locally within the Glasgow area, though both paid advertising and guerrilla marketing, in the form of Banksy-style stencilling around the local area," says Lynne. We've had great feedback on the name, so we hope to build on this by creating some pre-launch interest.

Brand 537
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The 25 creative studios inspiring us the most in 2025

Creative Boom

They've spent 2025 continuing to push the boundaries of what advertising can achieve. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. An ideas-based creative studio."

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'A Good Way to Bank': Nationwide reveals its biggest rebrand in 30 years

Creative Boom

Alongside the updated visual identity, the new branding sees Nationwide promise to be 'A Good Way to Bank' after research revealed 63 per cent of people value their local branch, with face-to-face service given as the top answer as to why.

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Place branding experts Lantern create a unified brand for bodies protecting the Norfolk Coast

Creative Boom

Lantern was appointed to bring this myriad of organisations together under one brand – defining the destination and promoting their common goals to preserve, restore and enhance local life, landscapes and wildlife on the Norfolk Coast. Lantern's team took a comprehensive approach involving immersing themselves in the Norfolk Coast.

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Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Whyte elaborates on their inspiration: "We looked to the local environment from the outset. But the visual theme symbolises more than just the local geography. This dynamic concept was reflected across various mediums, from digital and social media to print and outdoor advertising.

Art 523
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Illustrator Elly Walton: crafting playful narratives through the art of osmosis

Creative Boom

Award-winning UK illustrator Elly Walton's quirky style brings whimsy and depth to her editorial, advertising, and design work. I have a walk around my local area every morning, which really does help get me ready for the day," she says. As an example, Elly enthusiastically speaks about her recent work on maps for a local hotel.