New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
With a staff of over 1700 people, 75% of whom are women, everything stays within the country, from harvesting the raw cashmere through processing, design, manufacture and distribution, Headquartered in the country's capital, Ulaanbaatar, Gobi began in 1981 as a state-owned company specialising in 100% premium cashmere.
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