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In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. In 2025, you have to do both. Judging has been challenging.
Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I I used to success meant being a design director in a big agency in London; my ambition after university," she explains. However, I decided not to become a design director by choice. That is success to me."
If you check the brand’s replies on social media, it was intentional and the video was more of a marketing stunt promising big changes. For graphic designers, although the video was the main center of attention, the logo redesign didn’t go unnoticed. The first issue is that the re-design was totally off-brand.
Green marketing made easy starts with stunning visuals that capture the essence of your brand. Whether youre promoting eco-friendly products or running a sustainable business, using well-designed organic posters, flyers, and social media graphics can help you connect with customers who value nature and health.
Today, graphic design work continues to be a competitive career path, with over 21,000 job openings projected yearly, according to the US Bureau of Labor Statistics. As digitization and online marketing continue to be essential elements for businesses and brands worldwide, graphic design talent is in demand.
But it is becoming increasingly popular in Asian markets, not just as a drink but also to enhance certain dairy products, like cheese and cream, or as an ingredient in baked goods. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
Creating compelling designs for organic products can be the key to engaging eco-conscious consumers. From organic posters to flyers and social media graphics , the right design inspiration can help you stand out while reinforcing your commitment to nature. It reflects the core values of organic productsclean, green, and eco-friendly.
Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. Lynne McCusker is a senior freelance designer based in Scotland. Although the shop won't launch till next year, we love the designs and were keen to learn more about them.
In the graphic design world, presenting your work effectively is crucial. These digital tools allow designers to showcase their creations in a realistic setting, making it easier for clients and stakeholders to visualize the final product. When selecting Photoshop mockups, consider the relevance of the mockup to your design.
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AI images are also popular for 'filler' online content designed to grab the viewer's attention but not studied too much. It can help us with our email, accounting, and marketing and will become an essential tool for running a small business. "If Adding extra strings to your bow is also a good idea.
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In the world's largest legal cannabis market, how do you stand out from the crowd? The new designs, then, would stand a good chance of standing out in a crowded marketplace if they could effectively convey Breez's brand values (of a quality product that tastes good) without resorting to more traditional, staid luxury cues.
Multidisciplinary creative Deji Ajetomobi is launching a new magazine focusing on African design talent and partnerships. The new title seeks to address the widespread underrepresentation of African creative work, particularly in art and design. In 2020, he secured his first freelance project, designing gym wear for an overseas client.
They've become a popular choice for busy individuals and families seeking convenient yet good-quality food options. And they've been working with Kuudes , a creative businessdesign agency based in Helsinki and Stockholm, to drive that new vision forward. That was the real challenge," says Piëtke.
Ragged Edge's work for Marshmellow The world of graphic design is constantly evolving, with new trends emerging all the time. But the good news is that whatever happens to the economy in 2024, graphic design will be in demand… perhaps more than ever. Nearly every website design firm I know now offers this."
Best condensed & narrow fonts for graphic designers offer a perfect way to create stunning, professional designs with limited space. Whether you are working on branding, advertising, or sleek UI designs, condensed fonts provide versatility and style. Professional templates and high-quality fonts elevate your design game.
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chose 'It's neither good nor bad', 16.7% said 'Not sure', and only around a quarter of you (26%) said, 'It's good, work is steady'. And as a freelancer, a lot of that is down to marketing. Specifically, marketing yourself and your personal brand. Marketing director Katie Kelly agrees. As for the other options, 17.1%
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and Europe who are changing branding and design for the better. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. At Elvie, we design solutions for women and therefore believe women should be part of the solution. How many have you heard of? Read on to find out. In the U.K.,
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And so what we end up producing often feels like fake marketing BS, at least to ourselves. With that in mind, illustrator and designer Rich Banks recommends: "Don't spend ages working on a fancy logo, business cards, flyers etc. Designer and illustrator Xavier Segers, aka The Last Dodo , echoes this point. "My
The illustrator and designer helped take two friends' restaurant idea from humble beginnings to awards success. From Bidenomonics to Romantasy, everyone loves a good portmanteau – the technical term for two words joined together. The project started as a t-shirt design for the staff," explains Chloe.
I've given up on Instagram," complains freelance book cover designer Alex Kirby. "I The decline of interactions since the push for viral and video content has made me engage less with platforms," says brand and print designer Matt Lamont. 90% of my business used to come through Instagram until this year," she says.
The design industry is charging forward into 2025 with excitement and renewed purpose. So read on to see what's coming next and discover how the industry is tackling some of the most pressing issues in design today. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
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