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From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.
The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.
In a region as rich in culture as Greater Manchester, the Lowry arts centre in Salford has long been a creative powerhouse. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. Over the years, the cultural landscape has grown up around it, with the bustling MediaCityUK as its neighbour.
From band rehearsals to brandstrategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. Designing from the inside out Louiza's approach to brandstrategy and visual identity is firmly rooted in depth over decoration.
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.
"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." Marks' approach was rooted in local consumer insight and cultural semiotics. Design-wise, the label balances familiarity with flair.
Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.
Futurists are already trying to guess what characteristics will define this group, whether it's significant technological integration, a culture of enhanced curiosity and inclusivity, or a hyperawareness of sustainability. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
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Many members describe it as a refuge from algorithm-driven self-promotion culture, reminiscent of the early internet when connections mattered more than engagement metrics. Members are left with practical strategies for reframing rejection as a powerful growth tool—the kind of mindset shift that can unlock years of creative potential.
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Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.
Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The signature brand bao goes full-blown fluffy friend.
In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. So they turned to Good Noise , a Brighton-based creative agency specialising in branding for food, drink and hospitality. The new brand was unveiled to the public with a series of celebratory events and promotions.
Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brandstrategy is grounded on this single story and pulls through across the new brand and its assets.".
Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.
Brands with deep-rooted histories face a unique challenge in preserving their legacy and keeping it alive in a way that resonates with today's audiences. Converse, a brand with over a century of cultural relevance, has approached this conundrum with a creative strategy that looks both backwards and forward.
This presented a new opportunity to collaborate and launch a new brand for a series of tap rooms that could appeal to a broad, diverse audience. To help create this new brand, they turned to ORCA , a Bristol-based brand agency with whom they'd already worked on a previous project. In 2023 they achieved B Corp certification.
Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts. And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." So you can't stand still for too long. Out of that, everything flows.
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Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.
But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.
So when the legendary Blue Note Jazz Club teamed up with a craft cocktail brand and tasting room, Wandering Barman, to create a new signature drink, that threw up an interesting design challenge. One that Team , an independent strategy and design studio based in Brooklyn, were keen to take on.
With these advancements, the graphic design trends continues to evolve, driven by new technology, cultural shifts, and bold ideas. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.
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A new brand for Cardiff University evokes a century-long spirit of unity and progress, helping the institution attract the calibre of staff and students it deserves. To address this and broader cultural challenges at the institution, strategy and design consultancy Only were tasked with transforming its image.
Designed by Kingdom & Sparrow, Delancia transforms South Portuguese wine into a design-driven celebration of landscape, culture, and everyday moments one illustrated bottle at a time. In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding.
Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.
Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. The rebranding aligns with TiredCity's "Art for Everyone" strategy, which aims to democratise art appreciation.
Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. These are intended to evoke the light refracting through swirling wine.
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A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.
Regular Practice explains how it's made Japanese mochi into an upmarket brand. So branding plays a key role. Target market Hailing from galleries, not agencies, Regular Practice describes itself as having "the sensibilities of the art world, with the capabilities of the brand world. We'd highly recommend it.)
She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.
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