This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In the ever-changing world of digital content creation, your brand's identity is no longer confined to visual elements alone. Flexible licensing Epidemic Sound's licensing model allows for the safe use of music across multiple platforms, including influencer content. Then here are some tried-and-tested strategies to consider.
Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. In short, these studios aren't just following trends; they're setting them.
I'm learning to be content with what I have," he explains. So right now, I'm trying to become content with my place in the world, to accept that what I have is enough." Paul Bailey, brand strategy director at Halo Studio , offers perhaps the most heartfelt definition: "Being the best dad and partner I can be. It's internal.
She reveals that the brief was based on some research findings and strategy recommendations that D8 had developed for another brief earlier in the year, explaining how the design team built upon this and brought many of these ideas to fruition.
In today’s competitive markets, how do you make sure that your content not only stands out but performs well? Using Shutterstock.AI, our proprietary AI tool, we’ve crunched 700 billion industry data points to provide an in-depth look at what kind of design and marketing content engages audiences and drives results.
But Frontify Futures isn't just another content platform. With it, we can generate unique type variations for each content strand—each article, even—and create both static and animated type, exportable as video or rendered live in the browser." We used this tool to design the variants for different content strands.
It's about making your content so darned good and well-structured that when someone asks an AI chatbot for advice in your area of expertise, the AI cites you as the go-to source. AI engines are already scraping content, synthesising it, and serving it up, even within the search engine pages themselves. What the hell is GEO anyway?
The studio fuses strategy with design to create dynamic and culturally relevant work. Led by Strategy Director Laura Thomson and Creative Director Edward Watt, the studio specialises in architecture, arts, education and charity – telling brand stories to challenge assumptions and make meaningful connections with audiences.
So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. Brand origins Channel 4 has been known for its radically different content throughout its 41-year history, and that's no accident.
The algorithmic maze Despite these benefits, there's growing frustration with how LinkedIn evolvedparticularly its shift toward algorithmic content distribution, which often favours engagement over substance. Prioritise authenticity: In a space increasingly crowded with AI-generated content, genuine human expression stands out.
In part one, we look at the importance of music to visual content, share examples of how this works in practice, and share pro tips for picking the right tracks. In the digital age, where visual content reigns supreme, music is a secret weapon that can elevate your videos, presentations and social media posts from good to unforgettable.
This strategy not only built anticipation but also provided additional time for animating and rendering the film. As these awards are increasingly fully digital, we have so many more opportunities to create flashy, moving systems with dynamic content," he says, citing Studio Dumbar's work for D&AD and the Demo Festival as prime examples.
With tons of content on this platform, you want to create and design visuals that get people to stop scrolling and stare at your amazing pictures and videos. Once you’ve done this, you need a strong marketing strategy to drive traffic to your posts. .” Nowhere is that more true than on Instagram! Stay Focused On Your Brand.
One of the main ambitions for Index Press is that it would be able to deliver impactful insights in a saturated content landscape, acting as "A Signal in the Noise". The Index Press logo is a perfect example of how this strategy was implemented, as it was deliberately designed with a shared brand DNA in mind.
These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. Compelling Content: The Heartbeat of Engagement Secret: Create high-quality, relevant content that resonates with your audience’s needs and interests.
"So for me, it's all about finding a typeface that has accessible characters; language considerations – especially for Welsh; extended x height, for ease of reading at smaller font sizes, and a range of weights to help emphasise content where appropriate." That said, the relative importance of readability will vary on the use case.
You need an inbound marketing strategy to attract potential clients. In other words, you need a holistic blogging strategy that will bring in paying customers consistently. In other words, you need a holistic blogging strategy that will bring in paying customers consistently. What Is the 3-Step Blogging Strategy?
When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources. What is a brand?
All of these rolled into one strategy for brand excellence. Focus on Your Content Marketing. Ask yourself, what do you want to achieve with your content marketing? Spend some time putting together a strategy as well as a content calendar to flesh out what needs to be achieved and what you need to focus on.
Social media platforms like Instagram have betrayed us , putting their algorithm before our interests, which means that even the people who've chosen to follow us often don't get served our content. Control over your message: You're not at the mercy of platform algorithms, shadow bans or content restrictions. So that's the 'why'.
Discover how to conquer the world of video content with these expert tips and strategies. You don't have to make content. After all, you don't have to be a professional TikToker or YouTuber to make video content. Then read on as we offer tips on creating video content as an introvert. So… fancy giving it a go?
This human touch will become even more essential as hyper-personalised content defines Gen Beta's error-free creative world. To keep pace with change, brands must consider Generation Beta's emerging values and priorities in their strategies. Brands will need to be willing to step up and walk the walk with this hyper-aware audience. "To
One of the main drawbacks of the previous identity, created around five years ago, was that it didn't provide enough flexibility to support the brand's expansion and held it back when it came to creating engaging content across digital platforms.
New tech, changing consumer behaviours, and the rising demand for immersive, engaging content are reshaping how brands communicate, how consumers interact with media, and how stories are told across various platforms. Even traditional video content is increasingly incorporating spatial audio techniques to create more engaging experiences.
Influur helps content creators get work with brands for a decent compensation. Visual system and logo Studio Herrström's brand strategy emphasises Influur's role in fostering ambition and growth for both creators and brands. It's a strange world we live in.
I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. Type leads the way, and imagery rules, allowing the content to maintain the starring role. It's been a whole year since we began chatting about Creative Boom and where it's heading.
His career began while still at university when he established himself as a freelance designer and worked on branding, web design, and brand strategy. Working with KSI, Miniminter, Zerkaa and Behzinga places Sammy at the forefront of digital content creation in the second half of the 2020s.
Brand strategy Next, the team worked to develop a brand strategy that champions skin health and skin confidence. In contrast, Practice carved out a contrasting strategy for Remedy that celebrates the inherent beauty of healthy skin. and 'Healthy skin is beautiful skin'.
Clean and minimalist fonts enhance readability and allow content to shine without overwhelming users. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Their dynamic nature reduces loading times, making them a preferred choice for responsive design.
But recent algorithm changes and a push for more video content have left many artists and designers struggling to enjoy the same likes and reach. Google is on a mission to prioritise quality content over sites trying to trick its algorithm. Compelling content that answers the searcher's query. Image licensed via Adobe Stock.
Do remember the dynamics of marketing have vastly changed, Covid-19 caused a huge boom in digitalization and now strategies are more focused on the digital aspect, 2022 has seen everything come online, and branding will have some serious challenges in 2023 as still, many Brands are having a difficulty adapting to the new Online age.
The campaign also extended to London's beloved red double-decker buses, which featured LG's 'Life's Good' slogan, visually revamped as part of an innovative brand reinvention strategy. Additionally, the launch featured social content on 159 social channels in 80 countries.
This article delves into the principles, techniques, and benefits of visual storytelling in social media branding, providing a comprehensive guide for businesses aiming to elevate their digital marketing strategies. Visual Content Types Strategies for Effective Visual Storytelling 1. Brand Visual Identity 2.
Often, brands opt for focusing on dynamic and engaging social media strategies that identify how consumers behave online and ensure they make themselves present within those channels, borrowing their established design language. Branding nowadays is much more about behaviour than it is about design itself.
But it's more than that, as Marlee Bruning, creative director from Design Bridge and Partners, explains: "You look a bit closer, and you see that this isn't your average school – you see the vibrant colours cutting through, the dynamism of a moving logo, the modern content of the icons.
Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge. By doing so, they visually communicate their commitment to reducing plastic waste, making the packaging an extension of their green philosophy.
Nowadays, offering something distinctive and different to your rivals isn't just an optional strategy—it's a necessity. A new way to engage Now, let's turn to the elephant in the room: How should we share our authentic content, personalities, and professional lives online in 2024? But here's the good news.
This allows for more fluidity, adaptability and future-focused thinking in brand strategy and design. While crafting bite-sized, snackable content is part of the solution, Unfound still believes there is also power in long-form storytelling when done with intention.
Atebol's managing director, Owain Saunders-Jones, explains that their commercial strategy is based on curating and promoting unique content from Welsh writing talent. The name Sebra, which is Welsh for Zebra, was chosen for its bilingual quality and how it reflects our bold, original offering of unusual content," he says.
Another costly usability mistake is hiding content with your popup. Some popups fill the entire screen and block content. You can maintain your content’s visibility by using the sidebar or floating bar popups. Content Quality Mistakes. You also need content for lead generation. Quality content has various aspects.
This whole solution – from the compelling brand strategy and visual identity to the website – focused on putting the 'Nederlander Experience' centre stage. This versatile content is designed for use across marketing communications, easily adaptable for both digital and print."
As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies." Thousands of products have found their home in a design system revolving around "the plate" as the primary content carrier throughout the packaging.
On winning the work, Team head of strategy Sam Lee says: "We saw it as an opportunity to work on a project with a clear, tangible impact on a community in need. Creating a microsite for the campaign was also in Team's remit, developed to be a content hub for the stories used as inspiration for the work.
Titled 'Things We Love', it's a heart-warming tribute to BBC content, set across six new films, the first three of which are now available to view. The campaign is part of the BBC's brand marketing strategy, which has also included films This is our BBC and Trust Is Earned for BBC News. It's all so wonderfully familiar and hilarious.
We organize all of the trending information in your field so you don't have to. Join 66,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content