Creative Boom

FEBRUARY 20, 2025

Since the company is synonymous with cutting-edge motion imagery, the new DNEG brand identity needed to reflect movement in every aspect. DesignStudio ensured that motion was at the core of the refresh, from dynamic visual elements to an animated brand vision that seeks to capture the company's innovative nature. "We

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Designer Daily

NOVEMBER 22, 2024

Although inclusivity is a noble cause, it should not take over the main product in the company’s ads. The post Why the Jaguar rebrand is a total disaster appeared first on Designer Daily: graphic and web design blog. In this case, the usual target audience reacted very negatively.

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Creative Boom

DECEMBER 11, 2024

At the same time, Agua de Madre supports real-life mothers, too, as the company gifts one percent of profits to female-focused charities every year. The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink.

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Creative Boom

NOVEMBER 12, 2024

The rebrand now elevates it to a living symbol of approval and a fist bump to the community. The system covers everything a modern brand should, but importantly, the results feel impassioned and authentic, like it comes from a company that makes games".

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Creative Boom

OCTOBER 22, 2024

Studio Up North (SUN) has rebranded accessible bathroom designer and manufacturer Fitzroy of London, giving it an identity that reflects the craft and quality of its products while unifying its portfolio under one name. And that accessibility should never compromise aesthetics, and design should never hinder accessibility.

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Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Nathan Wadlow, brand and digital marketing director at Virgin Wines, said it was the company's intention to not only be recognised but to be hugely known for excellence.

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Creative Boom

FEBRUARY 15, 2024

Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The rebrand focused on a genuine point of difference in that Go.Compare is the only comparison site accredited by BIBA, ensuring integrity and trustworthiness in every recommendation.

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Creative Boom

JANUARY 21, 2024

Since then, it's grown and transformed, with cloud computing company Citrix acquiring it in 2011. More recently, ShareFile was acquired by Cloud Software Group, which presented it with the opportunity to "narrate its own evolution" in the form of a rebrand. The logo, in particular, is a fascinating microcosm of the rebrand in action.

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Creative Boom

SEPTEMBER 16, 2024

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Anton&Anton is a Finnish food company that has gained significant recognition for its ready-made meals.

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Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience. Biti's Hunter makes sneakers that the Vietnamese youth can wear with pride.

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Creative Boom

MAY 4, 2023

Cue Fork & Good – a company that is pioneering the way meat is cultivated at scale and one that has enjoyed a rebrand courtesy of Mother Design. Key elements of the rebrand began with the wordmark and logo. Although many people like meat, they'll likely hate how it's sourced.

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Creative Boom

FEBRUARY 16, 2022

That was the challenge facing Hudson-Powell as they were tasked with rebranding Impala with a new identity: to create a look that demonstrated that the company had the same love of travel as their audience. To achieve this more approachable tone, Impala's new look centres around Hudson-Powell's clear strategic framework.

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Creative Boom

JULY 29, 2024

A fresh visual identity crafted by Bruce Mau Design is helping Canada's most esteemed ballet company pirouette past stereotypes and leap into the future of performing arts. In the world of the 2020s, ballet companies are in a tricky situation. But its branding looked a little tired, having not been refreshed for almost two decades.

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Creative Boom

SEPTEMBER 11, 2024

However, in September 2020, the company filed for Chapter 11 bankruptcy after the pandemic. They've helped reinvent Sizzler through a transformative rebrand that reignites its nostalgic heritage while embracing a contemporary aesthetic. Known for steak, seafood, and salad bar items, it was once a beloved West Coast institution.

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Creative Boom

JUNE 8, 2025

The project represents more than a rebrand; it's a complete reimagining of how a cybersecurity company can present itself in an increasingly crowded market. We didn't want to be just like every other B2B enterprise security company—we had to stand out to thrive."

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Creative Boom

APRIL 30, 2024

Now, an in-house rebrand is refreshing that mission. Now, Bumble is ushering in a new era with a major rebrand, executed in-house by Bumble's creative studio. The company is also rolling out a new app identity, which includes a new logo, bolder fonts, and refreshed colours and illustrations. Hate dating apps?

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Creative Boom

AUGUST 15, 2023

Design agency Robot Food has collaborated with Badger Brewery to create an illustration-led rebrand that balances tradition and character. Enter Robot Food, who have unified Badger's offerings, brought it up to date, and made it stand out in a competitive market with one incredible rebrand.

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Creative Boom

AUGUST 21, 2022

gets an inspired rebrand, thanks to Angel & Anchor. Recently, the company asked Angel & Anchor to take to the drawing board and deliver a rebrand that would represent a significant shift in personality. Bristol-based speciality coffee roaster Triple Co. is a Bristol-based speciality coffee roaster that launched in 2016.

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Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

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Creative Boom

FEBRUARY 5, 2025

The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

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Creative Boom

SEPTEMBER 19, 2023

More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. The rebranding campaign is rolling out across Europe, the Middle East & Africa, South Latin America, North Latin America and Asia-Pacific territories.

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Graphic Design Junction

OCTOBER 27, 2024

Whether for a startup or a rebranding effort, well-crafted logo designs leave a memorable impact on audiences, making it essential to consider unique styles and approaches. Incorporating innovative elements in logo designs can breathe new life into branding, ensuring that a company stands out in the market.

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Creative Boom

JANUARY 28, 2024

When is a rebrand, not a rebrand? Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. Uber was a perfect example of this.

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Creative Boom

SEPTEMBER 19, 2023

The rebrand aimed to expand upon the original spiral intestines logo and develop its brand asset library to create continuity through different locations regarding typography, social media, photography, awards, company events, announcements, internal presentations and printed materials.

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Creative Boom

JULY 18, 2023

Glassdoor is a website where current and former employees anonymously review companies. It describes itself as "a thriving community for workplace conversations, driven by a simple mission: helping people everywhere find jobs and companies they love".

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Creative Boom

JULY 12, 2022

She has been self-employed for two years and also works as a creative lead at Hyper Skin, a company she rebranded. What really kickstarted her career, though, was when she started posting her designs on Instagram; the freelance commissions were flooding in. Work for Halia, a period care brand © Katrina Romulo.

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Creative Boom

DECEMBER 11, 2023

On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. In fact, Defy recently underwent a rebranding of its own, changing its name from [2 one 5] Creative to Defy during the pandemic after more than two decades in business. Anniversaries are a tricky business.

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Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. When it comes to rebrands, some identities are more delicate than others.

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Textures Brand Branding Illustration 525

Creative Boom

DECEMBER 5, 2023

Founded in 1986, the company has long been at the forefront of German retail, proudly standing as the country's first and sole Apple reseller. The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences.

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Graphic Design Junction

OCTOBER 8, 2023

Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape.

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Creative Boom

OCTOBER 4, 2023

And the company's new identity from Ragged Edge is here to reflect that. For 30 years, the company has been helping customers choose their perfect holiday, and in that time, it has transitioned from the high street to the internet, as well as become part of the TUI Group.

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Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. Us neither.

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Creative Boom

JULY 18, 2024

For this reason, his vision for The Torsche is to highlight exceptional projects and their impact on brands and companies. We're also looking to feature work by international studios or agencies in service of African brands, such as the Flutterwave rebrand by Verve, and the Afcon done by Designwerk."

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Creative Boom

MARCH 11, 2024

In a bold move to redefine the global pantry, Midday has unveiled its latest creative work: the rebranding of the Singapore-based whole foods company, now christened Everiday. We find out more.

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Creative Boom

DECEMBER 19, 2023

That's a company we can appreciate. With such solid foundations and killer design work, they delivered a rebrand that's both coherent and eye-catching. Even more impressive, 2% of its turnover contributes to creating a thousand acres of new wildflower meadows, a vital habitat for honey bees and other pollinators. Job done!"

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Creative Boom

NOVEMBER 13, 2023

"Sitting comfortably between a serif and sans-serif is an elegant and understated reinterpretation of a classic typeface," explains Rosie Garschina, executive creative director at Trollbäck+Company. She's been recently putting this approach into practice at Trollbäck+Company. During difficult moments, we often seek nostalgia.

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Creative Boom

NOVEMBER 7, 2023

I believe that fearless and distinct branding is the most honest and true way for any company, organisation or product to stand out from its competitors," he says. He even sorted all the product photography, only bringing in Brikk Studios to help animate some of the imagery.

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