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"I've worked with clients who already have an established brand typeface which doesn't have the things it needs," reveals independent typographic designer Sarah Cowan. Go back into the archives and find styles that may influence your choices or bend the rules and pinch it from another category or industry.
With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. The team chose Strippy Regular as the headline font, embracing its bold, square shapes reminiscent of '90s editorial design.
Need a fresh burst of typographic inspiration? From the first superfamily from Order Type Foundry to a groundbreaking system offering exclusive ownership of typographic variants, these fonts represent the cutting edge of contemporary type design. What better time to refresh your typographic palette?
Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. One of their recent landmark projects was Bigger , a large-scale typographic installation created for the Shenzhen Art Book Fair.
A strong typographic framework simplifies development and makes products easier to maintain. Key typographic principles in designsystems Effective typography within a design system is guided by several key principles, including usability, clarity, and hierarchy. As vinney notes, this is a key aspect[3,4].
Typography Posters by Anahit Lyudvigian Pushing Typographic Boundaries Lyudvigian’s posters break away from traditional typographic rules. For example, her “New Frame” poster not only reimagines typographic structure but also conveys empowering statements like, “Old ways won’t open new doors.”
This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding. Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity.
In contrast, categories like sports broadcasting rely on distilled mechanics, like strong typographic systems and symbolic behaviours that scale. In product-driven brands like Google or IBM, motion becomes part of a broader design grammar. Third: don't forget platform nuance.
Download at YouWorkForThem Download at Creative Market Overview of the 426-Asset Collection: Boldly Modern and Versatile Vanzyst’s toolkit provides an impressive range of 426 graphic elements, split into two main categories: 322 geometric shapes and 104 letters and numbers.
The Ratio font family from TOMO Fonts falls decisively into that second category. To counteract this, typographers cut tiny notches into the corners. This comprehensive range provides a complete typographic toolkit for any project. Others tell a story before you even read the first letter.
Learning about Typography: The Typography Primer Book was actually first published waaaay back in the day, circa 2000, but the contents are still very relevant over a decade later, and includes Glossary of Typographic Terms. Even for those seasoned designers and self proclaimed typographers, this is a good resource book to have close by.
I spent hours pouring over early book covers, advertising materials, original drawings, and notes from designers and typographers who have shaped Penguin’s visual identity,” says Olivia. Even now, it feels surreal to have contributed to a brand with such an important typographic and literary history,” says Olivia.
Serif and Sans-serif: The Great Divide Now, lets talk about the two major categories of typefaces: serif and sans-serif. By continuing, you accept the privacy policy The post The Most Important Typographic Technical Terms Simply Explained appeared first on WE AND THE COLOR. Subscribe to our newsletter!
This typeface is not merely another addition to the sans-serif category; it is a thoughtful and versatile tool engineered for clarity, expression, and enduring appeal, making it a vital asset for today’s designers. The font’s inherent stability provides a solid anchor for more expressive typographic partners.
Clean, typographic layouts are ideal for introductions, summaries, and detailing your creative philosophy. Feel free to find other professional graphic design assets in the Templates category here at WE AND THE COLOR. Balanced text and image pages allow graphic designers and architects to provide context and detail for their projects.
These new fonts come from all popular categories, including serif, sans-serif, script, display, and more, ensuring that you always have the perfect typography for any project. Marathon was cut by renowned typograph Rudolf Koch in several sizes. As yet, it comes in just one weight: Maranatha Book.
Let's break down some top contenders in this category. Clear Hierarchy: Use typographic elements like headings, subheadings, and lists to create a clear structure. Create Hierarchy: Establish a clear typographic hierarchy by mixing different fontstry pairing a bold font for headings with a more understated one for body text.
The ASTRE Collective visual identity , masterfully crafted by Istanbul-based Parcour Studio , falls firmly into the second category. A Typographic Solution That Speaks Volumes One of the most innovative elements of the project is its typographic system. Some design projects simply create a logo. Others build an entire universe.
Recognizing this, andstudio implemented a thoughtful typographic strategy for Lithuania’s International Movie Festival. From large-format posters and pre-film animations to website banners, social media graphics, and even staff materials, the typographic system ensures a coherent and instantly recognizable presence.
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The design process is complex, involving everything from setting up master pages and paragraph styles to establishing a typographic hierarchy. Moreover, its typographic controls are second to none. Feel free to take a look at WE AND THE COLOR’s Templates category. Furthermore, efficiency is a massive benefit.
The Nothina Mount typeface , a masterwork from Alit Design, belongs firmly in that second category. It successfully marries two seemingly different typographic worlds. They don’t just create fonts; they build typographic systems that are rich with personality and narrative potential.
This level of customization allows you to create truly unique headlines, logos, and typographic compositions that stand out. If so, feel free to visit WE AND THE COLOR’s popular Fonts category. With Elfkin, you can easily access these options to experiment and refine your designs. Where Does This Versatile Serif Font Shine?
It’s one of those fonts that works equally well for technical documentation and creative projects – that versatility is rare in the stencil category. Stencil Gothic Stencil Gothic brings together two classic typographic traditions in a way that shouldn’t work but absolutely does.
It’s a great option if you don’t need the advanced typographic features. Download from Creative Market Feel free to explore other trending typefaces for different design projects in the Fonts category here at WE AND THE COLOR. So, the final question is a simple one. What beautiful story will you tell with it?
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 50 Simple Logos That Prove Less is More Okay, let's get one thing straight. It's a unique typographic signature that has barely changed in over a century. It could be a unique typographic treatment. But it's one thing.
Typographic Experimentation: Explore font pairings and layouts without tedious manual adjustments. Feel free to browse WE AND THE COLOR’s AI and Design categories for more. Scalable Exploration: Iterate on logo concepts or branding elements at a massive scale. Using AI in design is not about replacing your process.
Oh no, it’s about reimagining the entire category. Now, if you look at the broader meal kit category, it’s often focused on speed, efficiency, and utility. Feel free to browse WE AND THE COLOR’s Graphic Design , Branding , and Packaging Design categories for more. This wasn’t an accidental choice.
Alongside Dinamo’s ABC Marist as the secondary supporting typeface, the typographic approach across the brand is led by Extraset’s ED Replan – an idiosyncratic variable sans serif utilised as the primary font and its logotype. The team practiced restraint in the context of playful, tactile texture and type.
At a time when most spirits were identified by family crests, coats of arms, or simple typographic solutions, Johnnie Walker created a character – a mascot with a personality that could become the embodiment of the brand. Strategic Thinking This move was revolutionary. What might the future hold for the Johnnie Walker logo?
📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Best Buy Logo and the Perils of “Modern” Design Let’s get one thing straight. They could have commissioned a world-class typographer to redraw the wordmark inside it. Corporate logos aren’t art. They are tools.
A New Brand Architecture Central to this transformation is a reimagined brand architecture that divides Maybournes properties into two distinct categories: Storied Properties : Iconic hotels like Claridges, The Connaught, The Berkeley, and the soon-to-open Emory in London. Typographer Miles Newlyn crafted the bespoke typeface.
Understanding Headline Font Categories Typography experts typically organize headline fonts into several distinct categories, each serving different purposes and evoking unique responses from readers. Their simplicity allows the message to shine through without typographical distractions.
The Power of Pixelation Pixel fonts are one of the more fun typographiccategories. You’ll find a variety of styles to choose from. There are great options for fantasy gamers, along with more conventional typefaces. You’ll find basic similarities. But the details are often what separates them.
Interestingly, both ‘typewriter’ and ‘computer’ were once terms to describe the female workforce operating the machines,” Anna writes on the subject, “CMM Coda draws a conceptual and typographic connection between the notions of typing, coding and writing.”
Gilway Paradox Font Family by Art Grootfontein You can purchase the entire family from the following platforms: Creative Market MyFonts Fontspring YouWorkForThem What Sets Gilway Paradox Apart in the Typographic Landscape? This range allows for a rich typographic hierarchy and expressive potential. The world of typography is vast.
This provides complete typographic flexibility for headlines, subheadings, and even short descriptive texts where its condensed style is appropriate. While they might be known for a range of typographic styles, this typeface stands as a testament to their dedication to crafting fonts that are both aesthetically striking and highly functional.
Balancing Science and Humanity The typographic choices further reinforce the funds mission. If so, feel free to check out WE AND THE COLOR’s Graphic Design and Branding categories. Hungry for more? Subscribe to our newsletter!
The more glyphs available, the more flexibility you have to create unique and interesting typographic designs. Feel free to find other trending typefaces in the Fonts category on WE AND THE COLOR. Glyphs are essentially all the different characters, symbols, and variations included within a font file. Subscribe to our newsletter!
At its heart, Stompy's new typographic logo is inspired by the art of grape stomping. Playful in its manner, the extruded type is transformed into repetitive patterns throughout the identity, alluding to the brand's different categories of wine.
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