Remove category premium
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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. Gibbs adds that the "sleek designs and rich textures" align with Lazy Tan's premium positioning in the market.

Brand 352
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50+ Box Packaging Mockups – Free & Premium

Graphic Design Junction

This article features over 50 box packaging mockups, available in both free and premium options for your presentations. Here, we present 50+ box packaging mockups , divided into premium and free categories, to help you elevate your designs. Box packaging plays a crucial role in presenting products effectively.

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Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

The approach reflects Eddie's understanding that clarity is a competitive advantage in complex technical categories. Strategic colour choices Elsewhere, the colour palette demonstrates strategic thinking about category conventions. The Navy serves as a tertiary colour, acknowledging category expectations without surrendering to them.

Marketing 243
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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.

Brand 463
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Supple Studio and Studio Spilsbury craft a hands-on identity for Somer Valley Brewing

Creative Boom

Standing out in a competitive craft beer market With craft beer shelves becoming increasingly crowded, the challenge was to create an identity that felt distinctive without resorting to the visual chaos seen in much of the category. The result is a system that feels both premium and deeply personal.

Textures 365
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Premium If you've ever worked on a design brief for a tech company, you'll know that "premium" is a go-to descriptor. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. But what will happen if we ban "premium" from our presentations altogether?

Client 468
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12 quality websites featuring mockups for your graphic design projects

Creative Boom

Its Adobe Photoshop mockups cover a wide range of categories, including clothing, devices, OOH, packaging, print, products and retail. Supply by Semplice Semplice is a WordPress-based portfolio tool, and Supply is its collection of premium resources for designers with the future of product design in mind. Art Directed 9.