Creative Boom

FEBRUARY 22, 2022

"Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African while standing out in its category," says Roman Stikkelorum, managing director at Verve.

Agency 540

Agency Branding Brand Photography 540

Creative Boom

AUGUST 18, 2024

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.

Branding 458

Branding Brand Fonts Packaging Design 458

Creative Boom

JUNE 8, 2023

Branding Design of the Year 2023: Campus, Reading International by Socrates Communications The victors of the Indigo Design Award 2023 offer extraordinary examples of real-world design we can all seek to emulate. They've just announced their 2023 winners, and we share the winning work in the seven main categories below. Well, why not?

Inspiration 541

Inspiration Graphic Design Arts and Crafts Exhibition 541

Creative Boom

JANUARY 28, 2025

Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. Technology will continue evolving, so staying ahead of digital communication and social media trends will be critical. Let's start with some obvious things.

Education 243

Education Branding Brand Digital 243

Creative Boom

JULY 20, 2022

Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Student Illustration category winner is Anglia Ruskin student Kate Rolfe for her work Navigating Dyslexia.

Illustration 448

Illustration Illustrator Printmaking Textures 448

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 508

Brand Branding Marketing Marketing 508

Creative Boom

FEBRUARY 10, 2022

A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency. Panda is the original liquorice, and it needed to better communicate its role as a brand leader.".

Agency 468

Agency Branding Brand Coding 468

Creative Boom

SEPTEMBER 16, 2024

One valuable insight we gained was the opportunity for a new type of ready-made meal category: one made from high-quality ingredients without being positioned too premium. We had to ensure that the new identity communicated authenticity, fresh ingredients, high quality and deliciousness without positioning it as a premium brand.

Branding 468

Branding Brand Illustration Illustrator 468

Creative Boom

DECEMBER 13, 2023

So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition. Brand architecture The category as a whole was found to be busy and confusing, so this tension had to be resolved.

Branding 417

Branding Brand Agency Architecture 417

Creative Boom

AUGUST 15, 2023

Badger is strongly positioned to lead the charge within the premium ale category but to do so, we needed a bolder approach", he explains. Nostalgia is a great tool to harness, but you need to maintain relevancy when working in a category traditionally shopped by an older audience," he adds.

Branding 370

Branding Brand Illustration Illustrator 370

Creative Boom

APRIL 8, 2024

The Swedish skincare brand is on a mission to revolutionise the beauty industry, so it approached Everland to design its new brand identity, packaging, brand name, and communication platform. Larsson describes the beauty category as "a design-intense category featuring a sea of minimalist designs mixed with beautiful flamboyant solutions"."

Branding 435

Branding Brand Illustration Illustrator 435

Creative Boom

NOVEMBER 26, 2023

And the new designs for National Landscapes by Nice and Serious fall straight into that category. On top of this foundation, the tone of voice was designed to be flexible for the broad range of audiences National Landscapes needs to communicate with. Often, the key to a visual identity is a clear concept developed thoughtfully.

Networking 513

Networking Branding Brand Consulting 513

Creative Boom

SEPTEMBER 16, 2024

Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Luckily, Brooklyn-based studio Red Antler specialises in working with start-ups and new ventures and was excited to rewrite the rules of the dip category. The new Labneh company hit shelves across NYC this September.

Branding 504

Branding Brand Arts and Crafts Production 504

Creative Boom

JUNE 6, 2022

As well as talking about the current design atmosphere in Istanbul, he also broached the effects of communication design on global issues. Let's take a look at the seven winners from each of the main categories, starting with the visual identity of the FILMAR 2020 festival as created by WePlayDesign. "The Who won and why?

Freelance 482

Freelance Freelance Consulting Graphic Design 482

Graphic Design Junction

SEPTEMBER 11, 2023

Whether you’re aiming for a rustic, vintage look or a contemporary , professional vibe, there’s a font in these categories that can help you achieve your desired effect. Within the realm of graphic design and typography, fonts assume a central role in communicating messages, establishing a mood, and eliciting emotional responses.

Fonts 344

Fonts Graphic Design Photo Editing Typography 344

Creative Boom

JULY 12, 2023

When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. The primarily black and white colour palette is supported by accent colours used strategically to highlight elements or communicate different products across the portfolio.

Portfolio 368

Portfolio Branding Brand Architecture 368

Creative Boom

APRIL 2, 2024

Facial expressions are one of our oldest means of communication, and for an artist, this language allows for endless exploration." To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. Sam goes beyond simply capturing a likeness though.

Inspiration 497

Inspiration Artist Art Illustration 497

Creative Boom

FEBRUARY 22, 2023

Among Equals founder Emily Jeffrey-Barrett told Creative Boom that Haldon and David were impressive: "They had the UK's #1 fitness podcast, the training was exceptional, their community adored them, but their brand wasn't living up to all that. And it doesn't hurt that it sounds nice too – energetic and alliterative."

Branding 458

Branding Brand Photography Digital 458

Creative Boom

NOVEMBER 7, 2023

This meant that the brand had to consider its consumer-facing aspect and how it should communicate why it exists and how it can help. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. "No

Branding 494

Branding Brand Client Illustration 494

Creative Boom

JULY 23, 2024

But this narrow focus has resulted in a category that feels overly clinical and sometimes cold," says Kate, "losing sight of the real people at the heart of it all." Given When is the first of its kind in Australia, care needed to be taken to communicate the importance and impact of its service.

Branding 515

Branding Brand Print Textures 515

Creative Boom

MARCH 18, 2024

Most might not think of travelling between destinations as an enjoyable or memorable part of the holiday, so Inntravel needed to be able to communicate the joy and ease in strolling from one hand-picked boutique hotel to the next, with envious lunch spots and gorgeous scenery along the way.

Travel 497

Travel Branding Brand Illustration 497

Creative Boom

FEBRUARY 5, 2025

With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration. "As Although mortgages are one of life's biggest financial decisions, the category has historically lacked a human touch, so incorporating authenticity and emotion was crucial.

Branding 221

Branding Brand Client Photography 221

Creative Boom

JULY 8, 2024

This meaning is now communicated through the brand phrase "good folk drink Folc". Its defining and differentiating features are its slightly more voluptuous, full-bodied bottle, its bold and powerful logo mark, and its earthy English colour palette, which includes hues not formerly associated with the category.

Illustration 475

Illustration Illustrator Branding Brand 475

Creative Boom

NOVEMBER 7, 2023

This meant that the brand had to consider its consumer-facing aspect and how it should communicate why it exists and how it can help. One of the key challenges was communicating exactly what StepChange does – people don't immediately understand what a 'debt charity' is," says Jess Cook, Robot Food client director. "No

Branding 474

Branding Brand Client Illustration 474

Creative Boom

AUGUST 14, 2023

To help communicate this first-of-its-kind offering, JDO and Pernod Ricard were enlisted to create an identity that not only upheld and strengthened The Glenlivet's prestigious reputation but also ushered in the completely new and modern way to experience its single malt scotch whisky.

Fashion 368

Fashion Agency Branding Brand 368

Creative Boom

MARCH 11, 2024

While there are some brands already operating in this space, Unfound Studio set out to "avoid the conventions of the category", such as clinical blue hues, "childish illustrations", and "transactional language", according to Topham.

Education 501

Education Branding Brand Digital 501

Creative Boom

SEPTEMBER 12, 2023

Future phases will bring the stories up through the 2000s, documenting the seismic shift in communication that began with the introduction of computers and digital fonts. The work profiled on the site spans various categories of typography, including printed books, calligraphy, hand lettering, typeface design and advertising.

Digital 448

Digital Typography Print Education 448

Creative Boom

JUNE 3, 2024

The Scandinavian studio created assets to communicate the unique purpose of the skincare brand: to protect skin from city pollutants. With a clearly defined target audience in a competitive category, this project seemed to have the right balance of restrictions and freedom to build a solid creative and commercial concept", says Larsson.

Production 493

Production Branding Brand Packaging Design 493

Creative Boom

APRIL 3, 2023

Initial research and brief At the start of the process, Robot Food worked with the Goldmine team to analyse the category and take the new brand to the next level. The design team were tasked with communicating each product's functional benefits with concise graphic and copy-based language and an optimistic tone of voice.

Branding 541

Branding Brand Production Marketing 541

Graphic Design Junction

NOVEMBER 17, 2024

This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding. Communicate Values : Align with minimalistic, elegant, or traditional brand messaging. Why Choose Japanese-Style Fonts for Branding and Design? Download 20. Download 56.

Fonts 256

Fonts Branding Brand Arts and Crafts 256

Creative Boom

MAY 6, 2025

In short, this May, font designers have once more demonstrated their ability to transform the fundamental building blocks of communication into instruments of purposeful expression. It's a thoughtful addition to the neo-grotesque category that finds its own voice through careful attention to detail and nuanced design decisions.

Fonts 195

Fonts Digital Inspiration Brand 195

Creative Boom

JANUARY 28, 2025

We should be more pedantic about what sort of strategy we mean to clarify and communicate effectively. The words are flagged under three categories: Jargon, Unoriginal, and Overstated. Ultimately, they designed it to help themselves, their clients, and the wider creative community write with more clarity, creativity, and originality.

Client 468

Client Marketing Marketing Agency 468

Creative Boom

JULY 3, 2024

To further communicate the brand's no-nonsense aesthetic, New Genre created a custom edit of Beausite Classic for the logotype with increased contrast and a round shape for the lowercase 'o' and the title of the 'i'. "For

Interior Design 501

Interior Design Architecture Marketing Marketing 501

Graphic Design Junction

NOVEMBER 28, 2024

These fonts span across categories, offering something for everyone—from whimsical Christmas-themed typography to professional logo fonts and everything in between. A font’s quality lies in its ability to enhance communication while aligning with the project’s tone. Display Font Thirsty Dog 26.

Fonts 240

Fonts Graphic Design Graphic Arts and Crafts 240

Creative Boom

AUGUST 21, 2024

Visual elements Typically, the health-food category aesthetic is plain and neutral, and the language and messaging are about communicating stereotypical health and beauty standards and how to achieve a 'better you'. The organising concept is that "More Nutrition believes that food is not an enemy – bad diets are."

Branding 465

Branding Brand Production Agency 465

Creative Boom

MARCH 13, 2024

Despite this, the skincare category has seemingly dropped the ball and excluded the growing demographic of tattooed people, which is where Stories & Ink comes in. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co. founder Stu Jolley and Robot Food founder Simon Forster.

Marketing 478

Marketing Marketing Branding Brand 478

Creative Boom

JUNE 15, 2025

Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. Each poster communicates the artist's name and other relevant information through a typographical "improvisation".

Inspiration 397

Inspiration Arts and Crafts Agency Consulting 397