Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks
Creative Boom
APRIL 8, 2025
"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.
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