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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 243
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Maybe we should just start calling it a plan or be prepared to go a little deeper.

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How The Studio became an essential place for creatives to network and learn in 2025

Creative Boom

Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

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Instagram Design Tips for Creating Stunning Visuals Worth Thousands of Views

Designer Daily

With tons of content on this platform, you want to create and design visuals that get people to stop scrolling and stare at your amazing pictures and videos. Once you’ve done this, you need a strong marketing strategy to drive traffic to your posts. First, the subject should be in line with your profile or brand image.

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How to use music to transform your visual content

Creative Boom

In the digital age, where visual content reigns supreme, music is a secret weapon that can elevate your videos, presentations and social media posts from good to unforgettable. Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable.

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