Creative Boom

NOVEMBER 10, 2024

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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Branding Brand Arts and Crafts Client 243

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

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Branding Brand Client Agency 476

Graphic Design Junction

APRIL 28, 2025

Whether you're a graphic designer, brand strategist, or content creator, the right visual presentation plays a huge role in leaving a lasting impression. Finding the perfect free mockups can instantly elevate the way your designs are presented to clients or customers.

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Graphic Design Presentation Client Graphic 177

Creative Boom

JULY 21, 2024

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. The best drawings were then selected as the starting point for the brand's illustrative aspect.

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Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. In an ideal world, writers should liaise with strategists, designers, and coders from the start to ensure clarity.

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Publication Branding Brand Advertising 505

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. Authentic to what, or to whom?

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Inkbot Design

OCTOBER 21, 2022

Why You Need a Branding Strategist. The Branding Strategist is responsible for researching the current market trends and developing strategies to ensure the future of a brand. Branding is used to describe a company's image and reputation, as well as its products, services and corporate identity.

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Branding Brand Marketing Marketing 93

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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Web Design Web Design Arts and Crafts Digital 246

Creative Boom

JANUARY 31, 2024

Built around the idea of creating 'space for every conversation', the new brand positions Switchboard as a welcoming space for anyone in the extended LGBTQIA+ community to talk about whatever is on their mind. The speech marks become a key part of the brand's graphic language – a dynamic canvas for different moods and messages.

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Creative Boom

JUNE 23, 2024

Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

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Arts and Crafts Publishing Publishing Graphic Design 482

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

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Branding Brand Client Illustrator 494

Creative Boom

DECEMBER 16, 2024

In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding. They envisioned a drinks brand that perfectly complements every occasion, believing that it's the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.

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Branding Brand Illustrator Illustration 417

Creative Boom

NOVEMBER 7, 2023

The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. Let's Deal With It'. But what is StepChange?

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Branding Brand Client Illustrator 474

Creative Boom

MARCH 28, 2023

It was a clever, direct way to immerse the designers and strategists at Outsiders and Opening Line, who would partner on the new identity in Apron's world. As great as the product is… we knew it wouldn't break through without a distinctive brand behind it. We needed to tell a story."

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Branding Brand Marketing Marketing 508

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Sports Photography Branding Brand 501

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio. "We

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Education Branding Brand Inspiration 501

Creative Boom

JULY 4, 2022

Code3 helps leading brands find, reach, and engage customers anywhere in the world on every digital platform. As an original Facebook media partner, they have more than a decade's experience in harnessing customer behaviour data to help brands make meaningful connections. We've also had opportunities to bring new brands to market.

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Client Media Agency Digital 433

Creative Boom

APRIL 3, 2023

Yet, the restaurant's brand presence exudes an authentic warmth and accessibility that makes it feel open to all. Gretel 's Moore and Traducco-Campos spoke to Creative Boom about how Noma's commitment to creativity and genuine connection has resulted in a brand that extends beyond the restaurant's four walls and three Michelin stars.

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Branding Brand Illustrator Illustration 516

Creative Boom

FEBRUARY 9, 2023

As an agency, Kingsland's brand has always leaned into a richer aesthetic than most design and brand studios out there. Rather than opt for a minimal "less is more" approach, Brundage has embraced art history and esoteric iconography to tell a clear story about the magic intrinsic in the branding process.

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Inspiration Agency Client Branding 475

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. That is until Ubisoft appointed Haye Anderson as the first-ever Anno brand director last year.

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Branding Brand Textures Entertainment 468

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

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Sports Agency Artist Brand 468

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Trend 2: Brand sprints Ultimately, Mark is hoping the design subscription trend will fade in 2024.

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Graphic Design Graphic Branding Brand 545

Creative Boom

MARCH 24, 2025

With the platform's built-in trust factor, it's a key space for brands seeking creative partners." But if you already have a bit of a personal brand, it can be a good space to find leads and opportunities." As creative strategist Vicky Tomlinson observes: "There's definitely a shift happening on LinkedIn.

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Networking Consulting Digital Client 243

Creative Boom

JUNE 10, 2022

James Hurst, Head of Brand Design at Google. After 17 years in the profession, he landed the role of Google's head of brand design this April, and so far, it's been everything he ever wished for. James Hurst, Head of Brand Design at Google. Working out what the role of digital thinking meant for brand building.

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Agency Branding Brand Photography 457

Creative Boom

MARCH 7, 2022

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017.

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Inspiration Arts and Crafts Graphic Design Agency 507

Creative Boom

APRIL 30, 2025

Taking place this May in Lancaster, the second edition of Northern Design Festival brings together studios, strategists and storytellers to tackle the creative industry's hidden barriers, one honest conversation at a time.

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Agency Portfolio Theme Gallery 243

Just Creative

SEPTEMBER 14, 2020

Are you looking for the absolute best podcasts in the branding and brand strategy space? You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding. Top 10+ Best Branding Podcasts. JUST Branding.

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Branding Brand Marketing Marketing 264

Creative Boom

NOVEMBER 1, 2023

Designer Jessica Strelioff and strategist Danielle LaRoy realised they both loved the design world. So earlier this year, they left their jobs and founded their own branding studio, Goodside , in San Francisco. Weaving colour, concept, and copy into cohesive brand systems that scale." but felt it could do better.

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Branding Brand Agency Client 506

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We This allows brands to create highly individualised customer experiences."

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Graphic Design Graphic Agency Client 511

Creative Boom

AUGUST 1, 2023

However, rather than make everything perfect, Here incorporated 'natural imperfections' into each element of the brand identity that only becomes apparent on closer inspection. Like a garden, Here wanted to reward people leaning in and noticing little moments of natural beauty throughout the brand toolkit.

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Brand Branding Inspiration Education 370

Just Creative

SEPTEMBER 14, 2020

In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Learn Brand Strategy. Listen Here.

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Branding Brand Client Programming 218

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Agency Marketing Marketing Brand 501

Just Creative

FEBRUARY 9, 2021

Lisa Hasting is an independent Creative Director, a brand strategist and an unorthodox solver of problems. Learn Brand Strategy. Brand Master Secrets helps you become a brand strategist and earn specialist fees. And in my opinion, this is the most comprehensive brand strategy course on the market.

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Brand Branding Client Marketing 218

Creative Boom

DECEMBER 13, 2023

At the cutting edge of brand design and innovation, they have a keen sense of what's around the corner. Voluminous and curvaceous, it's about creating a sense of comfort with cloud-like and soft design elements," says Rachael Skingle, junior strategist at JDO. With that in mind, we wanted to know the big visual themes of 2024.

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Theme Adobe Coding Graphic 514

Creative Boom

SEPTEMBER 12, 2022

Introduction to Brand Strategy by Alejandro Pascalis. Here's a great course for graphic or visual communication designers with a focus on developing brand identities and branding. It would also be useful for anyone starting their business or establishing their brand's strategic guidelines.

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Self-employed Freelance Freelance Brand 360

Creative Boom

NOVEMBER 13, 2023

This style can often create the right amount of personality for a brand and offer the best of both worlds," she adds. As brands continue to merge and consolidate, larger type families create opportunities for consistency and recall," says Rosie. She's been recently putting this approach into practice at Trollbäck+Company.

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Fonts Arts and Crafts Typography Consulting 531

Just Creative

MARCH 3, 2021

If you are looking to View Course about branding and logo design, there are so many different courses, classes, videos, and tutorials available online that can make it difficult to choose the right one for you. To help, we’ve compiled the best branding and logotype courses on Domestika. Related Posts: Top 8 logo design courses.

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