Creative Boom

SEPTEMBER 15, 2024

All photos by Adrianna Glaviano A cultural cornerstone of New York City, the Brooklyn Museum has revealed a striking new brand identity to mark its bicentennial year, spearheaded by Brooklyn-based design studio Other Means. Logo and typography At the heart of the new identity is a refreshed logo featuring a modern sans serif typeface.

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Architecture Inspiration Education Art 480

Creative Boom

FEBRUARY 14, 2022

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture.

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Agency Photography Brand Branding 539

Creative Boom

MARCH 18, 2025

The airlines first rebrand in 40 years signals its evolution into a top-tier global carrier. Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Premium brands exude a single-minded approach to design, and we reflected that in the rebrand.

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Brand Branding Travel Consulting 248

Creative Boom

APRIL 16, 2024

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Nathan Wadlow, brand and digital marketing director at Virgin Wines, said it was the company's intention to not only be recognised but to be hugely known for excellence.

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Marketing Marketing Brand Branding 487

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

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Brand Branding Agency Inspiration 491

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

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Brand Branding Packaging Design Advertising 482

Creative Boom

AUGUST 6, 2024

One of the nation's oldest theatres celebrates its recent restoration with a full rebrand, courtesy of Brighton agency Good Noise. In the wake of this restoration, the theatre decided to launch a comprehensive rebrand and refreshed brand identity. Theatre Royal Brighton is one of the UK's oldest and most iconic theatres.

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Agency Brand Branding Publication 459

Canny

JUNE 1, 2021

“Should we go for a brand refresh or full rebrand?”. Rebranding a company is no easy task, but I’m sure you know that already. The Rebranding Brief Template. Are we just refreshing it? Here’s my advice: If you can afford to, go for the full rebrand. A simple refresh likely won’t suffice.

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Brand Branding Agency Marketing 145

Creative Boom

OCTOBER 9, 2023

Nationwide has today unveiled its most significant rebrand in over three decades. The modernised rebrand, its biggest since 1987, is set to be rolled out across Nationwide's network of 605 branches and reinforces its promise to keep all of its hubs open to the public in an era when other banks are closing their doors.

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Advertising Advertising Brand Branding 493

Creative Boom

MARCH 25, 2024

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. We developed their positioning, tone of voice, look and feel, identity, and branding," he adds.

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Marketing Marketing Arts and Crafts Tourism 508

Creative Boom

APRIL 30, 2024

Now, an in-house rebrand is refreshing that mission. Now, Bumble is ushering in a new era with a major rebrand, executed in-house by Bumble's creative studio. Alongside the product update, Bumble has unveiled a new visual identity with a refreshed logo, colour palette, typography, and custom illustrations.

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Marketing Marketing Illustration Illustrator 468

Creative Boom

JUNE 10, 2024

This rebrand for an Italian musical institution fuses sound and visuals and Milan's avant-garde futurism as a way to draw in Generation Z. Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. Another influence on the new branding was synesthesia.

Arts and Crafts 476

Arts and Crafts Architecture Brand Branding 476

Creative Boom

JUNE 9, 2025

Performance insole leader Superfeet partners with MLTI NYC to unveil a vibrant new brand identity, blending science, motion, and soul to meet the demands of modern athletes. This brand refresh is about much more than a new look; it marks a new chapter in how we serve today's athletes," says Trip Randall, CEO of Superfeet.

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Brand Branding Production Sports 243

Creative Boom

DECEMBER 17, 2023

Today sees the launch of a refreshed identity for Creative Boom. I sat down with our strategy, advertising, design and development teams in November 2022 and said, hey, we need a refresh, an evolution. It was in 2017 when we revealed our existing brand to the creative community. Can we aim to get something live before 2024?

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Magazine Advertising Advertising Illustration 542

Creative Boom

DECEMBER 19, 2023

A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". It's on a mission to become Britain's favourite honey brand. No, we didn't either. Job done!"

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Inspiration Production Brand Branding 528

Creative Boom

NOVEMBER 8, 2023

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong".

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Brand Branding Theme Patterns 486

Creative Boom

JUNE 11, 2024

The Australian frozen meal service needed a rebrand, one that reflected its huge success, homely meals, and anti- "mumsy" attitude, extending from its website to its packaging. However, you don't need a rebrand unless necessary, so what was the problem? Getting to the heart of the brand So, what was the solution?

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Brand Illustration Illustrator Branding 458

Creative Boom

AUGUST 15, 2023

Design agency Robot Food has collaborated with Badger Brewery to create an illustration-led rebrand that balances tradition and character. Founded in 1777, Badger is a fiercely independent, Dorset-based brewery best known for its refreshing beers like Fursty Ferret and Hopping Hare.

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Brand Branding Illustration Illustrator 370

Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

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Agency Brand Branding Coding 468

Creative Boom

DECEMBER 5, 2023

The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences. Recognising the need for a fresh perspective, Gravis turned to LIT , a branding agency renowned for its expertise in rebranding innovative companies.

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Arts and Crafts Brand Branding Agency 359

Creative Boom

APRIL 25, 2023

Global brand and design consultancy Elmwood has today unveiled its bold new identity for Dolmio, which aims to attract a younger audience and celebrate the generous spirit of Italian cuisine. And thanks to the help of an accompanying puppet family, the brand has effectively managed to maintain its place in the nation's heart.

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Brand Branding Consulting Marketing 493

Creative Boom

JANUARY 28, 2024

When is a rebrand, not a rebrand? When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system.

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Brand Branding Architecture Agency 511

Creative Boom

SEPTEMBER 19, 2024

Pentagram's work aims to match that simplicity while giving the brand a more contemporary and optimistic feel. Known for their clean, bold design work for major global brands, Pentagram has injected new life into PayPal , crafting a modern and flexible system while staying true to the platform's original simplicity. So, what's changed?

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Digital Brand Branding Advertising 536

Creative Boom

FEBRUARY 6, 2024

Go-to design team for edgy and cool interiors also chosen to revamp the club's brand. Award-winning studio Run for the Hills had already redesigned the inside of West London hospitality venue Kindred when asked to follow up the work with a new brand identity.

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Illustration Illustrator Brand Branding 513

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.

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Brand Branding Animation Photography 544

Creative Boom

NOVEMBER 8, 2023

Deezer approached Koto – the global design studio that boasts Meta, Google and Amazon as recent clients – to give its platform a refreshed look and feel that reflects a strategic shift towards a new brand purpose, one that "helps you be and belong".

Brand 431

Brand Branding Theme Patterns 431

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

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Agency Consulting Inspiration Theme 461

Creative Boom

MAY 7, 2024

It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. The refreshed branding is organised under the strategic banner "we're more creative together". This rebrand has truly leveraged our brand." We're delighted with the result.

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Networking Brand Branding Agency 537

Creative Boom

JULY 29, 2024

This is exactly the situation that The National Ballet of Canada was in when they partnered with award-winning Toronto-based, multidisciplinary studio Bruce Mau Design (BMD) to make over their esteemed brand. But its branding looked a little tired, having not been refreshed for almost two decades.

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Arts and Crafts Brand Branding Design Strategy 472

Creative Boom

AUGUST 2, 2023

Brooklyn-based brand studio Athletics is behind a new website design for Guild , a career and education platform that helps Fortune 1000 companies and America's workforce get ahead. It follows COLLINS' recent rebrand for the firm. Guild's new brand by COLLINS marks a new chapter for the platform.

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Inspiration Education Photography Brand 368

Creative Boom

OCTOBER 16, 2023

To help sell that vision, Hermanos Colombian Coffee Roasters have been partnering with specialist branding agency Fellow since making their debut at London's Victoria Station. Research and revelations Fellow's journey began by peering into the competitive landscape and dissecting the existing brand.

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Brand Branding Fonts Vectors 488

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. So they recently came to award-winning creative agency SomeOne to help rebrand the organisation, ready for a new generation of musicians to play their part. Their feedback has been overwhelmingly positive."

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Brand Branding Agency Photography 497

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., They initially contacted Wildish & Co.

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Brand Branding Fonts Graphic 485

Graphic Design Junction

OCTOBER 8, 2023

The world of branding visual identity design is in a constant state of flux, with brands continuously reinventing themselves to stay relevant and appealing to their audiences. These recent examples showcase the importance of a strong visual identity in conveying a brand’s values , mission, and personality.

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Brand Branding Arts and Crafts Fonts 325

Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. So recently, they teamed up with DesignStudio , a brand and design agency based in London, New York, Sydney and Shanghai who clearly didn't want to trouble anyone by giving themselves a complicated name. Feel super.'

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Travel Marketing Marketing Brand 476

Creative Boom

MARCH 8, 2023

So it's big news that to celebrate International Women's Day, it's today launching the largest brand refresh in its 113-year history. When Landor & Fitch was appointed in 2021, their brief included creating an identity that leverages the historic iconicity of Girlguiding but also made the brand relevant for today and tomorrow.

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Agency Brand Branding Media 459

Creative Boom

DECEMBER 13, 2023

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

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Brand Branding Agency Architecture 417