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The eight things illustration agencies are looking for in 2025

Creative Boom

While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative.

Agency 447
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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? Spreadbeats by FCB New York won in Digital Marketing for what the agency described as "Innovation through nostalgic technologies." In 2025, you have to do both.

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025. And things seem to be moving faster and faster as we approach 2025.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. Opening in the summer of 2025, Picklewood's flagship location in Seattle's SODO neighbourhood has pickleball for all, with high-end hospitality and courtside food and drinks. In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide.

Branding 448
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Design studios reveal what's got them energised and excited about 2025

Creative Boom

The design industry is charging forward into 2025 with excitement and renewed purpose. From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Feeling uninspired? Take heart!

Client 476