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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed. Download now Take tea for example.

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8 Video Creation and Marketing Tips for 2021

Just Creative

Now is the time of year that business leaders and marketing teams start thinking about making the biggest impact possible with their video creation and marketing efforts during the next annum. Assuming your planning activities are in full swing, be sure to use these eight tips and examples in 2021. Choose Relatable Themes.

Marketing 343
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

Brand 431
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 422
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Top 10 Best Marketing Courses in 2021

Just Creative

Marketing is the practice that many businesses put in place to promote their products or services to consumers. Companies can put a ton of money into their marketing campaigns. Don’t worry, we’re here to help with our list of the Top 10 Marketing Courses in 2021. Introduction to Marketing – $39/month.

Marketing 250
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Drinks Branding: How to Craft a Brand that Refreshes the Market

Canny

Drinks branding needs to be effective as you’re competing for consumer attention before they’ve even had a chance to taste what’s inside. However, the one thing all of these drinks have in common is their effective branding and the way they connect with customers.

Brand 78
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 499