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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 457
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Walking The Walk: Design Council brand refresh focuses on sustainability and accessibility

Creative Boom

When the Design Council worked with OPX to refresh its own branding, a simplified design system and updated, graphic language were the most visible signs of change. Its core red colour and Quay Sans typeface cement the clarity and consistency of the brand's identity. If you're an industry-leading body, you need to lead by example.

Brand 395
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Brand Audit: How to Carry Out a Brand Audit (Updated June 2021)

Canny

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

Brand 148
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Meet Tiny The Elephant: McCann London's new 'lovable' brand character for TSB

Creative Boom

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. We've had Churchill and meerkats for car insurance and tigers and monkeys for breakfast cereal. This is just the beginning."

Brand 447
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 518
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FICTU 2021 Festival Branding by Anagrama Studio

We And The Color

For the second edition in 2021, Anagrama studio was commissioned to produce a visual experience inspired by urban art that transmits social movement, justice and empowerment. Check out other inspiring projects in our Graphic Design and Branding categories. They used stencils and stickers for the visual system.

Brand 104
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8 Video Creation and Marketing Tips for 2021

Just Creative

Assuming your planning activities are in full swing, be sure to use these eight tips and examples in 2021. The beverage brand will air the ad in more than 90 countries. Analysts think animated videos will be a trend to watch in 2021 for several reasons. The spots promoted the brand’s NFL Sunday Ticket programming package.

Marketing 343