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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 434
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Brand 429
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The Best Courses on Skillshare in 2020

Just Creative

Top Skillshare Courses of 2020. The top Skillshare courses from 2020 are broken down into these categories: Graphic Design, Logos & Branding. Productivity. Graphic Design, Logos & Branding. Designing Brand Symbols with Sagi Haviv. Watercolor Illustration: Developing a Wedding Brand Suite.

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Universal Favourite create dynamic, motion-centred identity for fintech brand

Creative Boom

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. The brief x15ventures was launched in 2020 to scale early-stage ventures that could help reimagine CommBank products and services, benefiting its 15 (now 16) million customers and beyond.

Brand 195
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 373
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. It's a fitting career as Haruko's passion for consumer products runs deep. "I

Art 457
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Athletics puts people and play at the heart of ShareFile's vibrant new identity

Creative Boom

Brooklyn-based brand studio Athletics has collaborated with content collaboration platform ShareFile to create a personable new brand identity that revolves around its users and play. Having previously worked on Citrix's 2020 rebrand, I felt they were the perfect studio for the job.

Animation 350