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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 437
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Universal Favourite create dynamic, motion-centred identity for fintech brand

Creative Boom

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. The brief x15ventures was launched in 2020 to scale early-stage ventures that could help reimagine CommBank products and services, benefiting its 15 (now 16) million customers and beyond.

Brand 195
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

Art 462
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Athletics puts people and play at the heart of ShareFile's vibrant new identity

Creative Boom

Brooklyn-based brand studio Athletics has collaborated with content collaboration platform ShareFile to create a personable new brand identity that revolves around its users and play. Having previously worked on Citrix's 2020 rebrand, I felt they were the perfect studio for the job.

Animation 355
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 379
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2020 Black Friday + Cyber Monday Deals for Designers

Just Creative

Welcome to our massive compilation of the best 2020 Black Friday Deals and Cyber Monday Sales for graphic designers, web professionals, creatives, photographers freelancers and more. Copy and paste the below to share: 2020 Black Friday & Cyber Monday deals for designers & web professionals! When is Black Friday 2020?

Coding 358
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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Changing direction After slogging it out as an in-house graphic designer for five years while freelancing for private clients at night, Nikos felt burnt out. I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

Travel 337