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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

Agency 320
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 440
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 378
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

Brand 434
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How to Increase Your Brand’s Social Media Engagement

Just Creative

Social media engagement is the new currency for business success. Brands that are looking to perform well on social media measure their performance on the amount of engagement they receive on their social media accounts. The more engaged you are with your audience, the more opportunities will arise for your brand.

Media 290
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18 Best Social Media Tools to Succeed in 2020

Just Creative

The most perplexing question that bothers every marketing professional in the competitive digital marketplace is how to create an effective social media strategy and use the right tool that would skyrocket conversions and facilitate business growth. Best Social Media Tools. Tools To facilitate Lead Generation. Tools for Analytics.

Media 167
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'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy

Creative Boom

This Way Up has created a playful new identity for all-natural candy brand Panda Liquorice, enticing younger audiences to "be more Panda". Panda is the original liquorice, and it needed to better communicate its role as a brand leader.". Imagery includes a woman enjoying some time by the lakes, a nod to the brand's Finnish heritage.

Agency 391