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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 428
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 410
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My 2020 Year In Review

Just Creative

We all know the negatives of 2020 so I am not going to dwell on them but instead share some insights to a rather productive 2020. Thanks for being a part of my 2020. My Biggest 2020 Insights. Brand Master Secrets course. Brand Consultancy / Design / Strategy. 2020 Blog Stats. ~$15k/month Visit Blog.

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

Brand managers realize the potential to reach massive audiences with ads that air during the game, and they come up with increasingly creative and memorable ways to connect with people. Before social media and internet advertising, TV commercials were the main way of reaching the public during the Super Bowl. Strike the Right Tone.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 355
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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. The problem becomes the villain while your branded solution saves the day. Safeguard Hygiene.

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Should You Use YouTube Pre-Roll Advertising?

Just Creative

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. These are the ads to raise brand awareness and drive website traffic.