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Dissecting deceptive patterns in nature and technology

UX Collective

Learning to spot the patterns. Image by DavidZydd (CC0), pixabay.com “There are only patterns, patterns on top of patterns, patterns that affect other patterns. Patterns hidden by patterns. Patterns within patterns. These are common ways we see patterns. Palahniuk (1999, p.

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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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How to Create a Brand Identity System for Visual Consistency

Inkbot Design

This includes photographs, illustrations, icons, patterns, and other visual elements consistently used across all brand materials. These guidelines ensure that every brand collateral, whether a webpage, marketing material , or product interface, consistently reflects Atlassian's brand identity.

Brand 93
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The design of insight

UX Collective

We read articles, gather data, and discover patterns and tensions. A design paradigm is an established framework, pattern, or system—of theories, methods, standards, or concepts. We are fond of understanding and experiencing the world (and the pluriverse ) as others perceive and feel it. Reflect on our own attributes.

Patterns 102
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Marimekko Adds 40 More Ways to Decorate Your Walls With The Frame TV

Design Milk

When Samsung originally launched the lifestyle-focused The Frame television back in 2017, the display arrived as a godsend for anyone averse to the presence of a big black rectangle dominating their living space. The collection includes iconic art by Maija Isola, the designer responsible for creating over 500 patterns for the Finnish brand.

Patterns 133
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Why a Logo is Important to Every Business

Inkbot Design

Cutting through that volume of marketing messages is an immense challenge. Repeated Exposure Strengthens Connections Marketing research shows it can take up to 20 touchpoints before someone remembers a new brand name (ONeal, 2014). It serves as a constant visual reminder to choose one brand over another.

Brand 97
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From UX to Growth Design: 5 principles to multiply your value

UX Collective

I joined Miro in 2017 as the company’s first Product Designer for Growth. In this article, I’ll share 5 principles that can help any designer strengthen their skills and marketability. Sometimes it led to “dark patterns” that are not associated with a great product experience. Example of over-optimization in design.