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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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New branding for probiotic drink celebrates mothers everywhere

Creative Boom

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. The brief Founder Nicola Hart tasked adam&eveDDB with rebranding and redesigning Agua de Madre, to create a multigenerational product which people would be inspired to drink.

Branding 500
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50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.

Fonts 540
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Robot Food gives German nutrition brand a vibrant new look and feel

Creative Boom

Leeds-based agency Robot Food has redesigned German health-food brand More. More Nutrition was founded in 2017 and quickly established itself as the leading provider of healthy weight-management nutrition in Germany. The new brand identity then replaces subtraction with celebration: healthier living, more choices, and joyful eating.

Branding 465
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Branding 545
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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. This includes new AI advancements, product offerings, and advocacy efforts, which aim to significantly increase awareness and impact.

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How to bring your visual storytelling to life with soundtracks

Creative Boom

Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power. A new sound for crispbread brand Wasa Wasa, the world's largest provider of crispbread, faced a big challenge. To help achieve this delicate balance, they were looking for a brand sound.

Brand 458