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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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Amazing Digital Illustrations by Graphic Designer Danilo Trbojevi

Graphic Design Junction

Contributions at Nordeus Visual Identity: Plays a crucial role in maintaining and evolving Nordeus’s brand across different platforms. Today we are featuring his 36 days of type / movies edition: A – American Psycho, 2000 B – Baby Driver, 2017 C – Cast Away, 200 D – Donnie Darko, 2001 E – E.T,

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'It's a queer playground': Jessica Walsh on the new brand for LQBTQ+ app, Lex

Creative Boom

The brand direction is centred on the idea that Lex is a queer playground with a raw edge: a dynamic, ever-growing space that encourages users to explore authentic relationships with themselves, their city, and their community. Lex grew from an Instagram account created by founder and CEO Kell Rakowski in 2017.

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Inspiring creative women to follow in 2022

Creative Boom

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017.

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Mozilla pledges to 'Reclaim the Internet' with new identity by JKR

Creative Boom

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

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Deji Ajetomobi on how The Torsche is illuminating Africa's design landscape

Creative Boom

A chemical engineering student at Landmark University in Kwara, Nigeria, Deji discovered his passion for design back in 2017. "My This experience opened doors to collaborations with both local and international brands and studios. Founder's journey First, though, we'll share a little about the founder himself.

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