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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We It all comes down to trust.

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How The Designers Foundry went from side project to global type provider

Creative Boom

Moon-shot invitation One of the foundry's proudest moments came in 2016 through a collaboration with deep personal significance. This practical outlook reflects TDF's understanding of market realities. Granda's ability to recline and italicise makes it fun to experiment with, offering users incredible control and flexibility."

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Three common mistakes designers make when creating websites for clients

Creative Boom

We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. A website is the beating heart of any business.

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Illustrator and designer Molly Maine on how to run a creative career while travelling the world

Creative Boom

That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. Molly had studied illustration at university and only found herself in design and marketing jobs due to their security. "I

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Soumyaraj Vishwakarma's calming illustrations remind us to enjoy a slower pace of life

Creative Boom

And that's exactly what she did in 2016, studying Visual Arts at the Faculty of Fine Arts at The Maharaja Sayajirao University of Baroda and graduating in 2020, during the height of the pandemic. Digital art and illustrations are being picked up rapidly in the market. Through those, I realised that I could pursue art as a profession.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Nguyen got his start in sports marketing but became fascinated by the emerging world of esports and gaming culture.

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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt. The FCA's regulation of debt advice in 2016 transformed the industry. For Robot Food, this approach was a real 'roll up sleeve' moment. So what to do?

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