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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. A leading voice on digital education in Germany, she founded Digital Education for All e.V.

Agency 410
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8 Digital Marketing Trends Shaping the Construction Sector

Inkbot Design

8 Digital Marketing Trends Shaping the Construction Sector. If you're looking to remain competitive in the construction industry, you must take note of digital marketing trends.   Many of these have an online presence , so your digital marketing strategy has never been more critical.

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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 110
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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 How Does Influencer Marketing Impact Brand Awareness?

Marketing 127
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Outdoor Marketing 101: Top Strategies, Tools, and More!

Noupe

Outdoor marketing remains a potent force even in our digital-centric world. Despite the rise of online ads, 85% of consumers remember seeing an outdoor advertisement in the past month, as highlighted by a study from the University of Pennsylvania’s Wharton School. Source What Is Outdoor Marketing?

Marketing 119
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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?