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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 140
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The Best Examples of Drone Footage in Marketing Campaigns

Canny

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More. download now.

Marketing 148
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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 111
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9 Years Building the World’s Marketplace for Design

Creative Market

It’s hard to believe that Creative Market is almost a decade old. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history. When Creative Market launched in 2012, this is what iOS 6 looked like on an iPhone 5: via Wikipedia. Mockups were all the rage.

Fonts 190
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Unique Selling Points: Gaining a Competitive Edge in Today’s Market

Inkbot Design

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. Guides Marketing: Focuses messaging and campaigns squarely on your differentiation. Who exactly are the customers you want to attract?

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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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The Endless Life Cycle of Book Cover Trends

Eye on Design

It is current proof that as with any other kind of graphic or textile design, book jackets are part of a trend cycle, borrowing from looks of the past, and absorbing styles from the present. . Oftentimes, there’s an inherent tension between the designer working on a cover and the team marketing it. Image by Laura Thompson.