The Branding Journal

AUGUST 9, 2022

Brand personality is also the main source of tone and style of advertising [2].”. It can be expressed through its tone of voice, communication style, and behaviors, while actively cultivating consumers’ perception through its in-market communications. A brand’s personality is an element of the brand identity. ” [4].

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

MAY 9, 2022

6 Growth Marketing Strategies You Can Start Using Today. You’ve probably heard a lot about growth marketing strategies over the past couple of decades, but when was the last time you tried one? You might ask yourself, “How does growth marketing work?” What is Growth Marketing?

Marketing 78

Marketing Marketing Production Advertising 78

Inkbot Design

JANUARY 13, 2024

By 2012, Gartner was highlighting gamification as a significant trend. Key Stat: The adaptive gamification market is projected to grow at an annual rate of 30% to reach $5 billion by 2028. Key Stat: The VR training market is set to grow from $300 million to over $4 billion by 2026. Growth exploded.

Internet and Software Development 90

Internet and Software Development Programming Education Digital 90

Design Week

FEBRUARY 28, 2020

The global non-profit (it’s present in over 200 across the world) aims to help female and non-binary designers internally through a series of talks and meetings; currently it’s estimated that only 12-16% of creative directors are female. This initiative dives into these complex relationships.”

Exhibition 75

Exhibition Tourism Brand Branding 75

Inkbot Design

JUNE 28, 2022

And when it comes to your brand, these things can either help or hinder your marketing success. Brand personality is a valuable concept in studying brand image and its importance for corporate branding and marketing. Brand personality helps shape consumer attitudes, which is one of the most critical areas of marketing strategy.

Brand 92

Brand Branding Marketing Marketing 92

Smashing Magazine Graphics

AUGUST 20, 2021

Jamstack CMS: The Past, The Present and The Future. Jamstack CMS: The Past, The Present and The Future. I remember the struggle of getting my FTP configuration exactly correct in Dreamweaver for the free, advertising-ridden hosting I’d found. In 2012, Dave Cole published a post on How we build CMS free websites.

Presentation 129

Presentation Internet and Software Development Coding Templates 129

Inkbot Design

JULY 12, 2022

And while there are many design programs on the market, not every tool is created equal. Adobe Illustrator is great for creating professional illustrations for websites, print media, and advertisements. You can also use it to design web pages, logos, presentations, documents, etc. Melanie Perkins launched the website in 2012.

Graphic Design 91

Graphic Design Graphic Adobe Photoshop 91

Inkbot Design

JANUARY 4, 2024

What is Viral Marketing, and Why Does it Matter? Viral marketing refers to marketing techniques that seek to spread information about a product or service from person to person as a virus spreads from one host to another. Brands increase their odds by strategically seeding content to amplify and direct the spread.

Marketing 76

Marketing Marketing Networking Arts and Crafts 76

Computer Zoom Design

AUGUST 15, 2019

In the development of marketing and advertising materials, rather than the usual ‘make the logo bigger’mantra, the directions usually involve making the logo smaller (while certainly refreshing, this was due to lack of confidence in the logo as opposed to anything clever). Depends on what kind of marketing you’re trying to do.

Marketing 52

Marketing Marketing Brand Branding 52

UX Collective

JULY 22, 2022

—?retro marketing Brands that are looking to freshen up their image or simply rally nostalgia-prone audiences will often reach for retro styles in design and advertising. Consumers have a tendency to lean towards nostalgic products and content (often driven by a need to belong ), which gives marketers an easy way to target them.

Marketing 100

Marketing Marketing Brand Branding 100

Inkbot Design

SEPTEMBER 29, 2022

You can start with brainstorming to generate ideas for your project, then expand to find a market. Scannell, Mary (Author) English (Publication Language) 224 Pages – 05/10/2012 (Publication Date) – McGraw Hill (Publisher). You'll need to choose a product that you're passionate about but also has a market. $21.25.

Advertising 90

Advertising Advertising Production Publication 90

UX Collective

JUNE 12, 2022

Nowadays, stories are also being crafted around businesses as a powerful tool in branding and marketing, tapping into our shared nature. 1 spot as the world’s largest SaaS market with currently over 17,000 companies. Longer forms can answer more questions and present a coherent narrative from the start. Woodside, A.

Arts and Crafts 98

Arts and Crafts Marketing Marketing Brand 98

Just Creative

MARCH 29, 2023

It helps to increase productivity, helps in enhancing the appearance of the produced documents, reduces the cost of production, can customize all kinds of projects, and also helps you to manage the presentation as well as the content in it. You can create content for books, magazines, marketing materials, and social media content.

Publishing 286

Publishing Publishing Adobe Layout 286

Just Creative

DECEMBER 3, 2020

In a 2012 study, researchers from Google and the University of Basel concluded that users will judge the aesthetic beauty of a website and its perceived functionality in 1/20th to 1/50th of a second. For new bloggers, Mailchimp is the best choice for free email marketing. Researching to come up with smart ideas (who knew?).

Theme 206

Theme Publishing Publishing Marketing 206

Inkbot Design

MARCH 23, 2023

Freelancer: Freelancer boasts over 52 million registered freelancers, making it one of the largest platforms on the market. It offers various services, including programming, graphic design, and marketing. eBooks: Creating an eBook around design or freelancing topics, such as branding or marketing, can be another passive income stream.

Freelance 84

Freelance Freelance Client Internet and Software Development 84

Inkbot Design

SEPTEMBER 17, 2022

Social media is one of the fastest-growing marketing channels. It's no secret that social media is one of the best ways to market your business online. It's one of the best ways to market any business, product or service. Social media is one of the most excellent marketing tools available today. Bestseller No.

Media 59

Media Marketing Marketing Publication 59

Inkbot Design

MARCH 15, 2024

That's right – the same symbolic characters and storylines that ancient Greek audiences gossiped about live on in our advertising. Brand Mythmaking 101 Think about iconic brand logos and advertising campaigns that have become cultural touchstones. Just switch out togas for business suits.

Brand 78

Brand Branding Theme Advertising 78

Shillington

SEPTEMBER 14, 2020

A major presence in contemporary German graphic design, Andreas Uebele trained as an architect, a thread that continues to present itself in much of his work. Arranged in chronological order, each of the 100 ideas is presented through a combination of text and images, which explores when it first evolved and the impact it’s had on the world.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Design Wizard

MARCH 26, 2021

Visual advertisement, posters, and images can be traced back to ancient marketplaces, from the Greek agora to Persian bazaars. In the internet-dominated commercial climate that we live in, images and visual marketing have been used as effectives tools for sales by digital marketers and eCommerce businesses alike.

Internet and Software Development 148

Internet and Software Development Color Theory Infographics Color 148

Tom Kenny

OCTOBER 28, 2015

Warby Parker disrupted the eyewear market back in 2010. Spoiler: people barely click beyond the first slide in carousels and are being ignored by some because they associate them with advertisements. Let’s look at how they are presented on the individual glasses page design. Quite impressive for a young eyewear company.

Programming 52

Programming Advertising Advertising Layout 52

Ohn Mar Win

SEPTEMBER 16, 2022

What I’m presenting is a candid timeframe of my career from my humble life as stay at home mum to the successful illustrator you see today. I entered college for a degree in Advertising and Design, but I switched to Illustration in the second year. 2006 I gave up creative work, a year after my son was born.

Illustration 52

Illustration Illustrator Art Portfolio 52

Inkbot Design

AUGUST 4, 2023

With so many competing messages flooding the market, a unique and compelling logo design is essential in 2023 for setting a business apart and ensuring its identity leaves a lasting impact on its target audience. This variety became central to Baskin-Robbins' brand identity and marketing strategy.

Brand 74

Brand Branding Arts and Crafts Networking 74

Template Monster

DECEMBER 13, 2021

The first stable version was released in 2012. As a background, you can use an advertising image with the parallax effect. It’s beneficial regarding marketing to attract customers and increase sales. To present your products directly on the homepage, you can use a slider carousel. More than 8,500 paid and free add-ons.

Templates 52

Templates Layout Theme Production 52

Inkbot Design

JANUARY 14, 2023

Brand architecture is how a business manages and markets the product line or a brand. The design process is continuous and iterative, where ideas and concepts are validated and tested based on market trends. A brand architect analyses the market and how various companies' marketing plans will interact with one another.

Architecture 126

Architecture Brand Branding Corporate Branding 126

Inkbot Design

AUGUST 9, 2023

Janoff presented the rainbow-striped apple to represent human's biblical pursuit of knowledge and the company's use of technology to spark new ideas. In 2012, Microsoft unveiled its current logo – a modern, colourful rendition of the windowed emblem. The missing bite conveys a sense of curiosity and exploration into the unknown.

Adobe 74

Adobe Arts and Crafts Brand Branding 74

Inkbot Design

SEPTEMBER 2, 2022

Facebook Advertising: Everything You Need to Know. Creating Facebook advertising is one of the most effective methods to reach your target audience. You can broaden your client network and increase sales with the correct Facebook advertising approach. What is Facebook Advertising? billion in revenue a quarter.

Advertising 59

Advertising Advertising Marketing Marketing 59

Noupe

JULY 1, 2020

Many factors come into play for growing a business effectively including: Strategy Management/HR Content Measurement Content Marketing and Strategy. We have seen the best marketers investing most in developing a content strategy for their business growth. Content is present to make people aware of your ideas.

Marketing 139

Marketing Marketing Advertising Advertising 139

UX Collective

APRIL 7, 2022

Image Source: Mediakix According to Pew Research Center , GenZ kids are the ones who were born after the year 1997 till 2012. When compared to millennials (1981–1996), who compromise the largest market share in the digital product space and the working class, GenZ immerses much more in the digital space.

Digital 86

Digital Production Media Infographics 86

Canny

NOVEMBER 20, 2023

Over 5000 downloads download now From the content marketing masters over at HubSpot to the tech titans at Microsoft… the answer is crystal clear. Apple’s iconic status and its trillion-dollar market cap. Organic Brand Growth Case Study: HubSpot HubSpot is a leading inbound marketing tool. The result?

Brand 88

Brand Branding Marketing Marketing 88

Just Creative

MAY 15, 2023

Having a print advertisement be successful these days is something that takes a lot more than putting an image and a catchphrase on a piece of paper. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, can have an enormous impact.

Print 281

Print Advertising Advertising Agency 281

Canny

NOVEMBER 11, 2021

Let’s face it, Advertising/media buying can get pretty complicated. After all, advertising is a multi-faceted practice. Media buying, as advertising is also known, is typically there to attract leads and or make sales. So let’s make sure you’re totally clued up on advertising before you go off on your own.

Advertising 145

Advertising Advertising Media Marketing 145

Graphic Design Junction

JULY 2, 2021

Social media is one of the most effective and affordable marketing outlets for businesses of all sizes. However, this form of marketing involves a certain level of design skill and creativity to lure in new clients while retaining current ones. You’ll probably find yourself using Placeit for other areas of your marketing strategy too.

Media 89

Media Graphic Infographics Templates 89

Shillington

SEPTEMBER 22, 2022

In this must-have book, Bierut presents 35 projects that illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Buy the book. How do images hold and convey meaning? Buy the book.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140

Shillington

JUNE 14, 2021

We asked the Shillington community, our students, graduates and teachers, for their favourite designer—past or present—and put them together in this handy list. Based in Detroit but hailing from California, Lauren Hom got into her amazing career entirely unplanned whilst undertaking an advertising degree. Lauren Hom. Kate Moross.

Graphic Design 145

Graphic Design Graphic Arts and Crafts Illustration 145