Creative Boom

OCTOBER 31, 2023

Born in Rio de Janeiro, Rafael Medeiros moved to LA in 2012 after graduating in Brazil in graphic design. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As The result was so cool.

Freelance 308

Freelance Freelance Graphic Design Graphic 308

Canny

OCTOBER 31, 2019

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

Marketing 88

Marketing Marketing Brand Branding 88

Inkbot Design

FEBRUARY 13, 2023

Designer George Bartell designed the original Barbie logo in 1959, just a year after the first Barbie doll hit the market. The logo featured a simple cursive font in blue and was used on packaging, advertising and merchandise. The pink colour is synonymous with the brand and is used extensively in marketing and advertising.

Brand 75

Brand Branding Advertising Advertising 75

Inkbot Design

MAY 20, 2022

In a world where Facebook, Instagram, and Twitter are places for brands and businesses, social video marketing is gaining popularity. It's a great way to build your brand while giving your viewers something to discuss on social media. So why is Social Video branding such an exciting new marketing channel?

Brand 132

Brand Branding Media Marketing 132

Creative Review

NOVEMBER 12, 2021

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. He brought a very human, emotional touch to his advertising stories, which could be funny, sexy or packed with pathos.

Arts and Crafts 111

Arts and Crafts Advertising Advertising Filmmaking 111

Noupe

SEPTEMBER 21, 2021

Gen Zers make a massive impact not only on modern marketing but also on product conceptualization and customer service. To stay competitive now and over the next decade, companies need to learn how to market to Gen Z. Yes, influencer marketing works for them. Generation Z was born between 1995 and 2012. Influencers.

Marketing 110

Marketing Marketing Media Advertising 110

Eye on Design

JULY 13, 2022

Of all media, the book is perhaps the most enduring. Despite everything, printed books continue to outsell ebooks and on social media, there are thriving and vibrant communities (BookTok, Bookstagram, etc) where people around the world gather to discuss the newest releases. How has social media changed literature and publishing?

Publishing 70

Publishing Publishing Brand Branding 70

Inkbot Design

SEPTEMBER 8, 2023

The Top 10 Bad Logos 1 – Tropicana Tropicana's decision to revamp its logo in 2009 sparked a significant controversy among the branding and marketing community and consumers. 2 – London 2012 Olympics The London 2012 Olympics logo generated significant controversy due to its abstract and seemingly disjointed design.

Brand 79

Brand Branding Arts and Crafts Fonts 79

Noupe

JUNE 23, 2020

If you want to run a successful business, you need to invest time and resources in marketing. A good marketing strategy would help you get your products or services in front of your target audience, increase sales, and reach your business goals. But what happens if you are a small business with little or no marketing budget?

Marketing 134

Marketing Marketing Internet and Software Development Programming 134

Inkbot Design

APRIL 27, 2022

This is an easy way to differentiate yourself and find a unique angle on your market. But, keep in mind a few things: Don’t rely solely on competitive intelligence as your guide to market differentiation. What makes your products and services better than anything else on the market? What’s unique about you?

Marketing 99

Marketing Marketing Production Media 99

Inkbot Design

MAY 9, 2022

6 Growth Marketing Strategies You Can Start Using Today. You’ve probably heard a lot about growth marketing strategies over the past couple of decades, but when was the last time you tried one? You might ask yourself, “How does growth marketing work?” What is Growth Marketing?

Marketing 78

Marketing Marketing Production Advertising 78

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. The brand's classic advertisements featuring joyful people and catchy jingles evoke feelings of nostalgia and the pleasures of shared moments.

Brand 138

Brand Branding Marketing Marketing 138

Just Creative

JUNE 28, 2020

Once you’ve chosen your niche market for your website, find a way to blend it with a business idea via design. Even if your website isn’t highlighting a subscription service, you can learn more about your audience with interactive content for more pertinent marketing down the road. Image Source: Old Navy.

Web Design 246

Web Design Web Design Production Travel 246

Inkbot Design

SEPTEMBER 17, 2022

How to Create a Social Media Plan for Your Business. The social media plan is a detailed strategy that outlines how you will use social media to reach new clients, build your brand , engage current clients, grow your business, and build relationships with your customers. What is a social media plan?

Media 59

Media Marketing Marketing Publication 59

Inkbot Design

JULY 12, 2022

And while there are many design programs on the market, not every tool is created equal. Adobe Illustrator is great for creating professional illustrations for websites, print media, and advertisements. Melanie Perkins launched the website in 2012. Adobe InDesign. You can also add your text or images. Xara Designer Pro X.

Graphic Design 91

Graphic Design Graphic Adobe Photoshop 91

Inkbot Design

JUNE 28, 2022

And when it comes to your brand, these things can either help or hinder your marketing success. Brand personality is a valuable concept in studying brand image and its importance for corporate branding and marketing. Brand personality helps shape consumer attitudes, which is one of the most critical areas of marketing strategy.

Brand 92

Brand Branding Marketing Marketing 92

Inkbot Design

FEBRUARY 18, 2024

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 But don't just take my word for it – the numbers tell the story too: Brand Date Rebranding Cost (approx.) Post-Rebranding Revenue Increase Starbucks 2011 $1.2 billion $1.9 billion $1.6

Brand 91

Brand Branding Fonts Digital 91

The Branding Journal

AUGUST 9, 2022

Brand personality is also the main source of tone and style of advertising [2].”. It can be expressed through its tone of voice, communication style, and behaviors, while actively cultivating consumers’ perception through its in-market communications. The New Strategic Brand Management (2012). [3] ” [4]. Conclusion.

Brand 52

Brand Branding Marketing Marketing 52

Just Creative

OCTOBER 21, 2020

Brand strategy helps you go deeper and utilizes a unique blend of marketing, business, and brand thinking that can be used to create stronger designs and brands. In my recent Passive Income Masterclass, I revealed the secrets I use to earn over $10k/month in passive income using affiliate marketing and other methods, so you can too!

Brand 238

Brand Branding Marketing Marketing 238

Design Beep

FEBRUARY 27, 2023

billion active users respectively, Instagram and Facebook are two social media giants worldwide. While only 10% of American adults used Instagram in 2012, that number has increased to 37% now. Facebook is used by 83 per cent of marketers as an element of their brand’s social strategy. With one billion monthly users and 2.32

Networking 59

Networking Media Advertising Advertising 59

Canny

DECEMBER 20, 2022

Well, at Canny Creative, we’re paid to challenge marketers, their thoughts, and perceptions. Social media (it was probably Myspace back then!) It’s like that old saying about marketing: “Good marketing won’t sell a bad product. That means we often start from a negative or pessimistic perspective. Their audience revolted.

Brand 88

Brand Branding Marketing Marketing 88

UX Collective

SEPTEMBER 18, 2023

Microsoft in 1998, where the court ruled that Microsoft did indeed abuse its monopoly position to suppress competition in the browser market. This is true for a wide range of apps / digital products today, from search to social media to content / streaming platforms, and by extension — Google. The last public trial was DOJ v.

Advertising 89

Advertising Advertising Manufacturing Marketing 89

Inkbot Design

JANUARY 4, 2024

What is Viral Marketing, and Why Does it Matter? Viral marketing refers to marketing techniques that seek to spread information about a product or service from person to person as a virus spreads from one host to another. Brands increase their odds by strategically seeding content to amplify and direct the spread.

Marketing 76

Marketing Marketing Networking Arts and Crafts 76

Creative Boom

JULY 24, 2023

Instead of seeing the usual blue bird, originally designed by Martin Grasser, Todd Waterbury, and Angy Che in 2012, we were confronted with a new white 'X' on a black background on the platform's desktop version. His bets are usually highly calculated and contrary to the media's assumptions." Will X last the distance?

Brand 354

Brand Branding Networking Marketing 354

Inkbot Design

NOVEMBER 1, 2022

With high-quality results, it pushes its clients to cover more ground in the market. Services: Data Support, Web Research, Web Development, Mobile App Development, Digital Marketing , eCommerce Development. 2 – SunTec India. Location: Laguna Beach, CA, USA & Delhi, India. Of Employees: 1500+. Founding Year: 1999.

Internet and Software Development 100

Internet and Software Development Client Web Design Web Design 100

Inkbot Design

SEPTEMBER 29, 2022

You can start with brainstorming to generate ideas for your project, then expand to find a market. Scannell, Mary (Author) English (Publication Language) 224 Pages – 05/10/2012 (Publication Date) – McGraw Hill (Publisher). You'll need to choose a product that you're passionate about but also has a market. $21.25.

Advertising 90

Advertising Advertising Production Publication 90

UX Collective

JULY 22, 2022

—?retro marketing Brands that are looking to freshen up their image or simply rally nostalgia-prone audiences will often reach for retro styles in design and advertising. Consumers have a tendency to lean towards nostalgic products and content (often driven by a need to belong ), which gives marketers an easy way to target them.

Marketing 104

Marketing Marketing Brand Branding 104

Just Creative

MARCH 29, 2023

You can create content for books, magazines, marketing materials, and social media content. Mojave) or higher | RAM Minimum 4 GB RAM | Processor Intel or Apple M1 Canva , a website with streamlined graphic creation tools, was established in 2012. Special templates are available for disc media, labels, envelopes, and cards.

Publishing 286

Publishing Publishing Adobe Layout 286

UX Collective

JUNE 12, 2022

Nowadays, stories are also being crafted around businesses as a powerful tool in branding and marketing, tapping into our shared nature. 1 spot as the world’s largest SaaS market with currently over 17,000 companies. Brand performances in social media. Journal of interactive marketing, 26(4), 189–197. Woodside, A.

Arts and Crafts 102

Arts and Crafts Marketing Marketing Brand 102

Inkbot Design

MARCH 23, 2023

Freelancer: Freelancer boasts over 52 million registered freelancers, making it one of the largest platforms on the market. It offers various services, including programming, graphic design, and marketing. Templates can range from social media templates to website templates and beyond.

Freelance 84

Freelance Freelance Client Internet and Software Development 84

Just Creative

DECEMBER 3, 2020

In a 2012 study, researchers from Google and the University of Basel concluded that users will judge the aesthetic beauty of a website and its perceived functionality in 1/20th to 1/50th of a second. Let social media be the Don King for your blog. For new bloggers, Mailchimp is the best choice for free email marketing.

Theme 206

Theme Publishing Publishing Marketing 206

crowdspring

FEBRUARY 4, 2019

Upon its release, their design for the London 2012 Olympic games was infamously compared to something accidentally dropped, a puerile mess, a health hazard, and even cartoon character Lisa Simpson playing her saxophone. If there was a controversial rebrand, chances are Wolff Olins was involved. Headquarters: Chicago.

Graphic Design 57

Graphic Design Graphic Client Agency 57

Design Wizard

JULY 22, 2019

Social Media: facebook.com/ESMinbound. Social Media: facebook.com/apple. Social Media: twitter.com/Google. Social Media: twitter.com/cocacola. The colors are shown together in combination on Microsoft’s latest logo, which was revealed in 2012. Social Media: instagram.com/microsoft. Website: apple.com.

Color 106

Color Brand Branding Color Schemes 106

Inkbot Design

NOVEMBER 25, 2022

With so many other things to worry about, finding the time or energy to put into your online marketing takes time. You've got to keep up with the latest trends, you've got to be on top of your emails and social media accounts, you've got to do your taxes and your books, and you've got to take care of your staff. And why not?

Internet and Software Development 59

Internet and Software Development Production Media Marketing 59

Canny

OCTOBER 25, 2022

Products inspired by other media can be pretty hit-and-miss. From the name itself to the product description, to how it’s marketed on social media, it all reads from the exact same script. Fast-forward to 2012 and the brand announces that it had sold over 20 million bottles total (all without any form of advertising).

Brand 148

Brand Branding Packaging Design Production 148

Eye on Design

SEPTEMBER 16, 2022

And such models just might be the future of independent media — or at least an ideal vision of one. *. Partly in response to the culture of disingenuous sponsored content in media, in 2016 Self launched it with no advertising, no commercial partnerships or relationships, and a fierce autonomy. So why now? .

Media 73

Media Self-employed Magazine Publication 73

Shillington

SEPTEMBER 14, 2020

As the title suggests, Graphic Design School introduces visual design for modern media and breaks it down in a way that’s easy to follow for any student pursuing a creative discipline. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Buy the book. Buy the book. Buy the book.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119