Inkbot Design

NOVEMBER 18, 2020

Hardcover Book Wim Crouwel; Tony Brook; Adrian Shaughnessy; Ichiro Saga; (Author) English (Publication Language) 09/01/2012 (Publication Date) - Bienuenushinsha. After leaving Rolling Stone, she associated herself with an advertising agency, SpotCo specialising in Entertainment and Arts. Wim Crouwel - a Graphic Odyssey.

Artist 138

Artist Typography Graphic Design Publication 138

Shillington

APRIL 18, 2023

We asked the Shillington graphic design bootcamp community (our students, graduates and teachers) for their favourite designer—past or present—and put them together in this handy list. He was the art director of Ray Gun magazine in the 1990s and his work has been influential in the world of design and advertising.

Graphic Design 52

Graphic Design Graphic Typography Art 52

Design Week

OCTOBER 15, 2020

The past year has presented many challenges for those working in the creative industry, as widespread cuts resulted in less work and job losses. “You can still work in advertising but at Google, or still do fashion but at Depop, for example.” Recently, the studio revealed Olo Loco, the sequel to its 2012 video game Olo.

Freelance 73

Freelance Freelance Portfolio Digital 73

Eye on Design

JUNE 28, 2021

The compromise I made was advertising, but I eventually found myself in the design program at Goldsmiths, University of London, which changed the course I had set out for myself. As I was flipping through the site, it felt like an archive—I could connect the dots between past and present. I would say that this was the starting point.

Graphic Design 112

Graphic Design Programming Graphic Self-employed 112

Canny

OCTOBER 31, 2019

This is to reduce the “overt” advertising (the typical blatant adverts found in magazines where your eyes are tuned to skip out on this content). From this point on Doritos will remove their logo from its advertising and social media content, in place with the iconic Dorito shape – the triangle. Think Different from Apple.

Marketing 88

Marketing Marketing Brand Branding 88

Computer Zoom Design

AUGUST 15, 2019

In the development of marketing and advertising materials, rather than the usual ‘make the logo bigger’mantra, the directions usually involve making the logo smaller (while certainly refreshing, this was due to lack of confidence in the logo as opposed to anything clever). 800k that organizers paid for the new 2012 London Olympic Games logo.

Marketing 52

Marketing Marketing Brand Branding 52

UX Collective

JUNE 12, 2022

Research by creative agency Headstream showed that 79% of people want to hear brands telling stories. These narratives construct a mental representation of brands, planting them in long-term memory and even increasing advertising efficiency. Longer forms can answer more questions and present a coherent narrative from the start.

Arts and Crafts 98

Arts and Crafts Marketing Marketing Brand 98

Just Creative

MARCH 29, 2023

It helps to increase productivity, helps in enhancing the appearance of the produced documents, reduces the cost of production, can customize all kinds of projects, and also helps you to manage the presentation as well as the content in it. You can create content for books, magazines, marketing materials, and social media content.

Publishing 286

Publishing Publishing Adobe Layout 286

David Airey

OCTOBER 2, 2017

France isn’t the first country to legislate on image editing in advertising ( Israel did so in 2012), but it’s good to see more awareness on the issue. Lady Gaga called out Glamour for Photoshopping her cover image. Fines of €37,500, or 30% of the cost of creating the ad, can be given to those caught out.

Photoshop 50

Photoshop Fashion Photography Advertising 50

Inkbot Design

AUGUST 4, 2023

In 2005, the ice cream giant looked to showcase its 31 flavours in a new logo designed by the renowned advertising agency Ogilvy & Mather. Here are a few examples: 1 – London Olympics 2012 Logo The London Olympics 2012 logo received mixed reactions due to its abstract design that attempted to depict the number “2012.”

Brand 77

Brand Branding Arts and Crafts Networking 77

Inspiration Feed

DECEMBER 22, 2019

How do you think people feel when it’s time to give that annual report again? You’ll probably hear groans and moans all around, depending on their performance. Regardless of how people performed however, there is no stopping the fact that…

Inspiration 45

Inspiration Presentation Book Design Infographics 45

Inkbot Design

JANUARY 14, 2023

Before the 2012 Olympics in London, if you were to ask an average person what Procter & Gamble was, you would probably not be able to get the correct answer. Maybe a few people would recall something about hearing about a company by that name (others might have told you it was a legal agency of some kind).

Architecture 129

Architecture Brand Branding Corporate Branding 129

Just Creative

MAY 15, 2023

Having a print advertisement be successful these days is something that takes a lot more than putting an image and a catchphrase on a piece of paper. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, can have an enormous impact.

Print 281

Print Advertising Advertising Agency 281

Canny

NOVEMBER 20, 2023

Customer Growth Case Study: Spotify Spotify has grown from nothing in 2012 to a customer base of around 400 millions users in just 10 years. Adapt your messaging, your advertising, your campaigns, but your brand strategy , and identity (the heart and soul of your brand) should remain unchanged.

Brand 88

Brand Branding Marketing Marketing 88

Canny

NOVEMBER 11, 2021

Let’s face it, Advertising/media buying can get pretty complicated. After all, advertising is a multi-faceted practice. Media buying, as advertising is also known, is typically there to attract leads and or make sales. So let’s make sure you’re totally clued up on advertising before you go off on your own.

Advertising 145

Advertising Advertising Media Marketing 145

Shillington

SEPTEMBER 22, 2022

In this must-have book, Bierut presents 35 projects that illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Of course you are—you’re a graphic designer! Buy the book. Buy the book.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140

Shillington

JUNE 14, 2021

We asked the Shillington community, our students, graduates and teachers, for their favourite designer—past or present—and put them together in this handy list. Luke Choice has worked in the design industry for 15 years, cutting his teeth at some of the leading agencies in London, Sydney and New York. Luke Choice. Lauren Hom.

Graphic Design 145

Graphic Design Graphic Arts and Crafts Illustration 145