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The Top 5 Benefits of Blogging for Marketing

Inkbot Design

The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. Every day, more than 86,000 blog articles are published. It includes journalism, storytelling, marketing, education, and entertainment.

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Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market

The Branding Journal

The dog food market is growing and becoming more and more saturated. According to a 2018 article by Pet Food Processing , the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and brands must address more niche needs.

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Why User Experience Matters in Digital Marketing

Inkbot Design

Why User Experience Matters in Digital Marketing. When your brand customer base grows, digital marketing becomes more critical. There is a direct connection between user experience and digital marketing. Marketing campaigns are just the beginning, but they don't end there. The five tiers of content marketing and UX.

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City branding: When the city becomes a product to be sold

UX Collective

In the purchasing process, it reduces the perception of the perceived risk level as well as the cognitive dissonance related to the time lapse between purchase and use (Severino, 2011). Being in a bigger context, such activity must be defined about competition in such a market (Grizzanti, Branzaglia, e Chiabrando 2016).

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50 Best Design Blogs You Have To Read (2023 Update)

Shillington

Abduzeedo Abduzeedo is a collective of individual writers sharing articles about architecture, design, photography and UX. Design Week Founded in 1986, Design Week was the UK’s leading design magazine until 2011, when it became online-only. You should know that, though—you’re already here!

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A guide on conducting better market and user research with kids

UX Collective

After writing my article on the lessons from child-computer interaction that we should adopt into the rest of UX earlier this month, which included many of the benefits of conducting user research with children, I figured that I should write a primer for the newly initiated on best practices for conducting that research.

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5 Huge Marketing Campaigns Gone Wrong (+ How To Ensure Yours Goes Right)

Just Creative

This article has been contributed by Tom Simpkins. Marketing campaigns are some of the best ways to get the word out about your company, a product, or even just a message. Whether you’re aiming to make your brand iconic or simply trying to make a joke out of the competition, a marketing campaign can be a powerful tool.

Marketing 132