Your Brand is Lying: 12 Signs You Need a Rebrand Now
Inkbot Design
JULY 15, 2025
The infamous Tropicana packaging rebrand in 2009 is a classic cautionary tale. The sales team uses one PowerPoint template, and marketing uses another. You can pour more and more money into advertising, but if it's all driving traffic to a brand that doesn't connect, convert, or inspire trust, you're just funding a leaky bucket.
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