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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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Nature-inspired innovations: Applying design thinking to biomimicry

UX Collective

Design Thinking It is the ability of a designer to match people’s needs with what is feasible and convert them into a market opportunity. Brown, 2008) As discussed in one of the ‘Foundations of HCI’ lectures by our deemed instructor Sai Shruthi Chivukula, the design thinking process is not a lightning strike moment of a lone genius.

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Netflix vs. decision fatigue: How to solve the paradox of choice

UX Collective

The “Play Something” shuffle feature to find something to watch based on previously watched programs to eliminate, or at least reduce, the decision fatigue felt by users. With linear TV, the decision fatigue is reduced : you just turn on your TV and the program is live. Journal of Marketing Research , 48 (3), 486–496.

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Andrew Satake Blauvelt Elevated Graphic Design Far Beyond Notions of “Problem Solving”

Eye on Design

was published in Emigre magazine alongside a body of other writing on the notion of “design authorship.” As an undergraduate, he was exposed to a rare-at-the-time design program that wasn’t simply commerce-focused, but also incorporated the history and theory of graphic design.

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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 He examines why some products confuse users while others feel intuitively easy to operate.

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

As our ability to measure and analyse behaviours accelerated in the digital age, private companies increasingly took notice of marketing and sales applications—for example, recommendation engines at Amazon and Netflix. Examples range from liking notifications to keeping us checking apps to running loyalty programs in supermarkets or cafes.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

One strategy is to analyse marketing ideas and advertising examples to see what has worked for other businesses and identify possible areas for improvement. A promotional campaign is a carefully planned and executed series of activities to promote and market a specific product or service.