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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas. They loved the tagline, and it just made sense," said Greenblatt.

Sports 471
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Franklyn's redesign for WeWork marks a new chapter for the co-working platform

Creative Boom

Designers and agency heads often like to talk about the "challenge" of taking on a new client, but most of the time, the stakes are not, in all honesty, that high. Founded in New York in 2008, it was a startup that pioneered the idea of renting flexible co-working spaces to freelancers and other startups.

Banners 538
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How to promote and build your creative business without using social media

Creative Boom

I first joined Twitter in 2008, when I was working on a web design magazine, and the web development community had fully embraced it as their network of choice. Secondly, start to contact clients and potential clients directly. But it's also pretty undeniable that fewer and fewer creatives are posting on socials, period.

Media 442
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5 pieces of good news for freelance designers in 2022

Creative Boom

With a diverse community of more than 150,000 freelance designers, 99designs by Vista matches clients with creatives across brand and logo design, packaging, web design and more. But this stunning statistic points to two basic truths about today's freelance design market. Freelancers are expecting their earnings to rise in 2022.

Freelance 540
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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Courtney: We started the business for reasons unrelated to the 2008 downturn. Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Did the lessons of 2008/09 prepare you for the shock? The timing was right for both of us.

Client 370
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Finding work: Lessons from the 2008 financial crash

Design Week

Back in 2008 MySpace was on the way out, Facebook was on the way in, the world had just discovered the iPhone and Obama was giving Americans hope. That should be the bare minimum, especially in the market we’re in. It was a time of great flux but set against a backdrop of crippling global recession. Be persistent.

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8 of the best new courses on business development for creatives

Creative Boom

There are many opportunities to grow your practice, earn more money, and find a new level of fulfilment, whether growing your freelance client base, launching a side project, founding your own agency, or selling your own products. But that doesn't mean you can't dream bigger. You just have to choose a direction and devote yourself to it.