Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas. They loved the tagline, and it just made sense," said Greenblatt.
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