Moo
MARCH 11, 2024
Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? The goal of guerrilla marketing is to create buzz.
Inkbot Design
OCTOBER 8, 2023
Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. Agencies typically have expertise across various industries, so they can bring industry knowledge to bear on a client's behalf.
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Inkbot Design
OCTOBER 7, 2023
Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.
Inkbot Design
MAY 2, 2023
Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.
Inkbot Design
FEBRUARY 13, 2023
Cadbury has been using the colour purple in its branding and marketing efforts for over a century, and it has become one of the most recognisable aspects of the brand. From television commercials to billboards to social media ads, the colour purple is a constant presence in Cadbury's marketing efforts.
Inkbot Design
OCTOBER 7, 2023
A successful rebrand typically translates into increased sales, higher prices, access to larger markets and less rivalry. If this is the case, a rebrand could help align external messaging with the firm’s identity – ensuring anyone who comes into contact with its marketing materials accurately knows what sets it apart from rivals.
Inkbot Design
JANUARY 17, 2024
Disruptive companies introduce innovations that creatively destroy and transform existing markets. As business theory pioneer Clayton Christensen first explained in his seminal work “ The Innovator's Dilemma ,” disruption is altogether redefining markets by solving problems in new ways. Have you ever used an iPhone?
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