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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

Adobe's first product, PostScript, was about to revolutionise digital typography and printing. They weren't selling individual products anymorethey were selling an integrated creative ecosystem. The red square became the unifying visual element across their product line, creating instant recognition.

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The next era of design is intent-driven

UX Collective

Imagine trying to explain to someone from 2005 that you could ask your phone, Hows United doing? 10 blue links of Googlesearch I remember writing essays on topics such as World War II during 2005: type a query, click a link, read, return, repeat. Jack Menzel, former Product Management Director atGoogle. No clicks, just answers.

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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

It did one thing: it identified the product on a bottle. It became so deeply ingrained in the public consciousness that the logo was the product. But it ended up looking like a stock graphic from a 2005 PowerPoint presentation. It was purely functional, designed simply to identify the product on the bottle.

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Meet the Jury of the 2025 AZ Awards!

Azure Magazine

Bahar Ghaemi, Creative Director of Products, Yabu Pushelberg Bahar Ghaemi establishes the strategy and creative vision of the Product Design department at the pre-eminent interior design firm Yabu Pushelberg. Sergio Morales, Co-founder, Chevalier Morales In 2005, Sergio Morales co-founded Chevalier Morales alongside Stephan Chevalier.

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The Xbox Logo: How Microsoft Fought, Stumbled, and Won

Inkbot Design

That acidic, almost radioactive green wasn’t the product of a dozen strategic workshops about “vibrancy” and “youthful energy.” The Refined Contender (2005): The Xbox 360 Sphere Four years is a long time in technology. This simple act created a powerful, cohesive loop between the brand and the product. It was an accident.

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Why Your Approach to Branding for Small Businesses is Failing

Inkbot Design

The smartest, simplest definition comes from Marty Neumeier: “A brand is a person’s gut feeling about a product, service, or organisation.” The quality of your product. ” “We don't make products for people who value speed over craftsmanship.” It’s not what you say it is. It’s what they feel it is. Let’s try it.

Brand 80
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland.

Marketing 466