Guerrilla Marketing Tactics: Unleashing Creativity and Innovation
Inkbot Design
OCTOBER 7, 2023
Another example was UNICEF’s vending machine campaign, which put machines in public places giving out dirty water instead of drinks. Say, for instance, a firm launches a guerrilla-style marketing campaign involving handing out free samples of its product at busy public places over several days. A citywide bomb scare ensued.
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