Netflix vs. decision fatigue: How to solve the paradox of choice
UX Collective
MAY 15, 2021
The nudge theory is based on the concept of bounded rationality , from Simon and taken up by Kahneman (2003) to explain that individuals are biased, lack information, or are drowned in a flood of information to be completely rational in their decision making. So how Netflix can reduce decision fatigue with other nudges? Kahneman, D.
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