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How to Use Emotional Imagery to Boost Landing Page Conversions

Just Creative

In his 2002 article, Investigating the power of imagery in marketing communication: evidence-based techniques , Dr. Alan Branthwaite drew from a trove of research on the matter to conclude the following in regards to the use of imagery in marketing: Images have a more direct connection to feelings and unconscious ideas.

Marketing 318
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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

The 1970s were the “Golden Age” of the company’s advertising, but beginning in the early 1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades.

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Fantasy Island shows Ireland from 70 photographers’ alternative perspectives

Its Nice That

Words Paul Moore — Date 25 June 2025 Work Photography Publication Book Documentary Politics Society History The concept of Fantasy Island , published by Rotten Books, sounds simple and quaint – 50 years of Irish photography by 70 Irish artists – while the final product is anything but.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

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How storytelling is at the heart of the Nike brand

Creative Review

In the 2002 book The Brand Gap, author Marty Neumeier explains that the idea of a brand is little more than a collective amalgam of people’s gut feelings about a product, service, or company. Top: Air Max advertisement, c 1987-95; Above: Branding development by Carolyn Davidson, 1970s. It’s what they say it is.”

Branding 106
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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

Branding 145
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Top 20 Web Research Services for Outsourcing

Inkbot Design

Its operation industries are advertising & marketing, entertainment, music, art, automotive, business services, and consumer products. Services: Admin Services, Maintenance & Support, Mobile app development, eCommerce development, Advertising, Digital Marketing, Software development, Web Designing & development, etc.