article thumbnail

Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Bold visual statement To unite legacy and new-to-Boyds audiences, Defy paired vintage ads with a fresh anniversary logo, a new font, and modern fashion photography. On the other hand, you don't want people to think you're old hat.

Sports 405
article thumbnail

Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

All About the Futura Font and Its History

Tuts Plus

The Futura font is one of the most famous geometric fonts, and it's still popular to this day. In this article, we tell you all about the Futura font history and its impact on the design world. Designed in 1927, Futura is still considered a modern font that conveys progress. Futura Font: Quick Facts.

Fonts 98
article thumbnail

I ?? NY

Fonts in Use

At a time when New York City’s reputation was in tatters and the city on the verge bankruptcy , the State of New York hired advertising agency Wells Rich Greene to work on a PR campaign to boost tourism. For this article on Fonts In Use , we focus on the chosen typeface. Overlay: Fonts In Use. Animation: Fonts In Use.

article thumbnail

Top 10 Typography Artists Worth Following

Inkbot Design

He is known for creating Gotham font , one of the highly used fonts worldwide by notable companies. His other achievement occurs in 2001 by creating another typeface Archer. He became a senior designer for Boston based company Font Bureau and taught design at Yale School of Art. −$16.02. $23.98.

Artist 138
article thumbnail

35 Examples of Vintage and Retro Typography You Need to See

Shillington

These were then sold on to print shops, where a typesetter (yep, there were even typesetting back in the 1800s) who would set the fonts to allow for maximum legibility. The influential sans serif typeface was completed in 1916 and is perfect for way-finding and signage, but has also been used widely across advertising. Fat Albert.

article thumbnail

Cross-Cultural Design

A List Apart

When I first traveled to Japan as an exchange student in 2001, I lived in northern Kyoto, a block from the Kitayama subway station. From its release in 1923 and continued use through the 1940s in African-American-focused advertising, Neuland has carried heavy connotations and stereotypes of cheapness, ugliness, tribalism, and roughness.

Fonts 100