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Will Instagram's massive algorithm update help or harm creatives?

Creative Boom

Image licensed via Adobe Stock The photo and video-sharing site is changing how it surfaces content, ostensibly to help creatives. If you use Instagram to help promote your creative business, you may have found it increasingly challenging to get traction with your content lately. On the face of it, that does sound good.

Artist 483
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Dong Qiu's magical illustrations summon the East-meets-West spirit of Shanghai

Creative Boom

© Dong Qiu The Chinese artist's distinctive style blends Asian tradition with modern sensibilities, attracting global clients and resonating with audiences worldwide. I like to draw pictures with smooth lines, strong decoration, and deep meaning," begins the artist, who is based in Shanghai, China.

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8 things to consider when writing a creative brief

Creative Boom

And whatever direction your creative team goes in, the brief is always there to refer back to, like a creative contract, grounding you and ensuring everyone's on the right track. It goes well beyond merely conveying information but requires expertise, clarity and precision. It also may require a big investment of time.

Agency 458
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Should designers critique others' work? We ask the industry

Creative Boom

Image licensed via Adobe Stock Criticism stings, but would the profession be worse off without it? You've poured your heart and soul into a graphic design project. Now, finally, it's out in the world. You sit back nervously, hoping for universal praise for your hard work. It's absolutely gutting, of course.

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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

Another challenging truth is that the older you get, the greater the age gap becomes between you and your audience. Who knows what they'll be like? But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff. Next year, we'll see the first members of Gen Beta being born.

Brand 360
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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

Creative industry expert Laura Carrick offers six invaluable tips to help you promote yourself and boost your career opportunities and earnings. If you're in a job, you must sell yourself to your managers and colleagues. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!"

Marketing 407
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Zack Buchman on why the magic of puppetry is more relevant than ever

Creative Boom

Furry Puppet Studio founder Zack Buchman tells us about his life-long love of puppetry and why they still make for more relatable characters than their CGI rivals. It's a reassuring endorsement of a medium that may seem antiquated in an increasingly digital world. It was really fun." Puppets have a timeless appeal.

Digital 348