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What is Digital Branding? Benefits & Strategies

Inkbot Design

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

Digital 80
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. Who knows what they'll be like? At the same time, of course, the principles of branding and design haven't changed. They work with youthful, cutting-edge brands.

Brand 383
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 468
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Fiasco creates new identity and digital home for a company on the cusp of revolutionising aviation

Creative Boom

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 418
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SomeOne designs an identity for Canada Water Dockside that encourages self discovery

Creative Boom

acre green site and the dock itself, SomeOne created a visual botanical playground for Dockside, that "constantly adapts and showcases the very best of what the area has to offer." To bring Canada Water Dockside to life, SomeOne decided to showcase the best of what it has to offer. Capitalising on the unique charms of the 5.2-acre

Brand 364
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OHMY positions amra as the 'north star' of the digital royalties industry

Creative Boom

An opulent beacon appears across the brand's website, typography and art direction, communicating how amra can be a guiding light in a notoriously confusing process. Essentially, it threads together all of amra's brand components. Purple – retained from the original brand – was chosen as an accent colour.

Digital 229
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'A happy accident': How Nomad disrupted cyber security cues with a new brand for F-Secure

Creative Boom

Credit: Nomad / F-Secure To rebrand global cyber security service F-Secure, Nomad paired a brilliantly simple brand idea with a slick new logo that speaks to modern security demands without feeling cold or inauthentic. We work, watch, shop, chat, search… all that and everything in between has become part of our digital experience.

Brand 497