Creative Boom

MAY 29, 2024

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. But in some cases, it is actually true.

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Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

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Brand Branding Education Consulting 522

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

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Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

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Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. We developed their positioning, tone of voice, look and feel, identity, and branding," he adds.

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Marketing Marketing Arts and Crafts Tourism 481

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

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Brand Branding Packaging Design Advertising 442

Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. Finally, a new messaging system was created to invigorate the well-loved Wedgwood brand.

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Textures Brand Branding Illustration 511

Creative Boom

MAY 20, 2024

"Pancreatic cancer is a particularly brutal cancer and has been very left behind in public knowledge and funding, and so the brand we developed needed to combat a sense of fatalism with tenacity and optimism," she explains. The driving force behind all of the visuals was the brand idea 'More than hope'.

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Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

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Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

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Creative Boom

FEBRUARY 5, 2024

Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. The name reflects a well-known feeling – 'Oh là là' – indicating a pleasant surprise.

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Creative Boom

OCTOBER 23, 2023

Often, when a client comes to a design agency looking for brand reinvention, there are certain red lines you cannot cross: a case of working with what you've got. It's yet more superlative work from the team that in 2023 have also created a vibrant new visual identity for LQBT+ app Lex and potent new branding for creative agency GUT.

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Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Well, if trends and diets are anything to go by, it looks like the popularity of produce is on the up. Think there's nothing exciting about humble produce? Think again.

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Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. billion of day-to-day revenue funding for the NHS in England in 2024/25, as well as £3.4

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Brand Branding Education Digital 469

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Sports Brand Branding Photography 519

Creative Boom

MAY 27, 2024

At its heart, Compound is a preventative healthcare and performance brand. The design team thought the brief was "absolutely fascinating" as Compound was "purposefully looking for an outside point of view and to build a brand with a distinct opinion," according to DesignStudio APAC principal James Duru.

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Coding Brand Branding Programming 320

Creative Boom

APRIL 24, 2024

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

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Abduzeedo

JUNE 28, 2023

Vibrant Branding and Visual Identity for LFG Wellness Podcast abduzeedo 0628—23 LAT | A Creative Company has delivered a stunning branding and visual identity for LFG, a wellness podcast dedicated to spreading happiness and positivity through exercise.

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Creative Boom

SEPTEMBER 19, 2023

Its departments include fashion and beauty, home and lifestyle, books, art and stationery, sport and toys, as well as four restaurants, a coffee bar and wine bar, in addition to a well-stocked food hall. However, we quickly realised the lion contributed a huge amount of brand equity." But it's not just a place to buy things.

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Brand Branding Arts and Crafts Print 456

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

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Brand Branding Client Agency 455

Creative Boom

APRIL 17, 2023

The Click has created new branding for Norwich Castle, a medieval historical landmark originally established on the order of William the Conqueror in 1067. The Click, also based in Norwich, was brought in to create new branding that will be rolled out to coincide with next year's reopening of the refurbished Keep and new visitor spaces.

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Brand Branding Arts and Crafts Gallery 544

Creative Boom

APRIL 8, 2024

Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

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Brand Branding Production Illustration 399

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Well, for the uninitiated, CBD stands for cannabidiol, which is a chemical compound found in the cannabis plant. Back in the UK, they were delighted to see CBD entering the mainstream but struggled to find a brand they could trust.

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Brand Branding Packaging Design Production 490

Creative Boom

OCTOBER 17, 2023

Established in the West Midlands in 1998, it today serves more than 75,000 freshly cooked, nutritious and locally sourced meals a day in 400 primary, middle and secondary schools as well as colleges throughout the UK. It will have a social presence, too, as well as an app to further support students. Yet this job isn't easy.

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Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

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Travel Brand Branding Illustration 463

Creative Boom

JUNE 27, 2023

Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. It goes well beyond merely conveying information but requires expertise, clarity and precision. So, a well-crafted brief starts by framing the problem the creative team needs to tackle clearly and accurately.

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Agency Brand Branding Client 537

Creative Boom

OCTOBER 6, 2023

New wellness app Lemon & Black hopes to offer a beacon of light amongst the gloom, and its new identity by design studio Ghost certainly brings some sunshine. It aims to "help people discover their inner sunshine, even on their darkest days, by offering effective tools and support for emotional well-being".

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Brand Branding Fonts Publishing 424

Design You Trust

JANUARY 19, 2023

In today’s competitive market, a successful brand slogan is a vital component for any business. It serves as a succinct and memorable representation of the brand and its values, capable of inspiring consumer loyalty and driving sales.

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Inspiration Brand Branding Marketing 72

Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.

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Brand Branding Programming Agency 399

Abduzeedo

MARCH 23, 2021

Viable — Wellness Supplement Branding & Packaging Design. Julia Miller shared a branding and packaging design project for Viable, a brand that produces high tech innovative supplements. The logotype and mark are intentionally separated through the corporate brand identity. abduzeedo 03.23.21

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Creative Boom

MAY 1, 2023

Workplace well-being platform Unmind has collaborated with London-based brand agency Ragged Edge to create an emotive new identity that empowers the mental health of employees. In terms of branding, though, mental health can feel a bit restricted. So we framed the brand around a movement for change.

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Creative Boom

OCTOBER 15, 2023

Well, Amazon is now out to 'disrupt' that market, too, as they like to put it. byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store. well, it just says it all, doesn't it? As the well-worn acronym K.I.S.S.

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Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

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Brand Branding Interior Design Fashion 530

Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

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Marketing Marketing Brand Branding 436

Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

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Marketing Marketing Brand Branding 475

Creative Boom

FEBRUARY 6, 2024

Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. But the whole vibe of the product goes against the wellness train, evoking the comfort foods many of us enjoyed as kids – when we didn't know (or didn't care) that the sugar high and carb load would be followed by a crash.

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Brand Branding Travel Textures 463