Will Volkswagen's clever new ad slogan end up entering common parlance?
Creative Boom
MAY 7, 2024
Volkswagen and creative agency adam&eveDDB has unveiled a new global brand platform called 'YourWagen' that taps into the deep emotional connections between the car brand and its devoted fans worldwide. The platform stems from the literal meaning of Volkswagen as the "people's car." Will it stick?
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